Our creativity will result in inspired graphic design, on-target key marketing messages and strategies that will resonate with the audience. But more than just creating news clips or designing a dazzling website or brochure, we work to create projects and programs that spur your audience to action. Because, in the end, this is how you will measure our success.
Measuring Marketing Communication Results
The Placemaking Group measures the effectiveness of its PR and marketing activities using a range of criteria. We determine the cost of qualified sales leads generated or examine how “valuable” a story placement is by tracking audience penetration and the inclusion of key messages. We work with you to set goals for your website’s performance and monitor its stats to measure results.
Market research will be utilized to determine changes in customer attitudes.
To test the effectiveness of logo alternatives, pre- and post-implementation testing is sometimes done. And the ROI of direct mail or online marketing can be measured by tracking the number and cost of responses from a given market.