Our client Catherine Athans, Ph.D. is an author and life coach who often works with entrepreneurs and C-level executives. Very successful with a devoted following, Dr. Athans’ goal was to become better known for her unique expertise and attract more clients.
We worked with Dr. Athans to devise a strategy to get recognition for her, including a steady stream of TV interviews and stories. What made her different? Her strong belief in the power of imagination.
Tips and strategies to use to cut through the clutter and get noticed.
1. Know your goal. For Dr. Athans it was to increase awareness of her consulting practice and become an expert as a way to attract clients.
2. Take time to discover what makes you different. With Dr. Athans we interviewed her several times to learn what differentiated her from the crowded field of consultants and life coaches.
3. Get media training. Whether a veteran with the media or new to interviews, an investment in training by experts on how to work with the media and get your message across will pay off.
4. Use video. Having a video is essential to secure speaking placements and media interviews. Also videos help your search engine optimization.
To discuss adding PR to your marketing program, just email us >>
Further reading about media relations on our site: