Posts Tagged ‘web 2.0’

The tools of website development.

Tuesday, December 14th, 2010

Your web site is essential to building a strong brand. It is also the centerpiece of your marketing program. Today everything flows back to the web including press releases, online ads, direct mail and social media. In fact, anyone you meet at a trade show or hand your business card to will eventually look at your web site. (more…)

YOU are a brand.

Tuesday, September 7th, 2010

“Would you rather be a person, a brand or a hybrid of both?” asks Dana Webster, Social Media Specialist at ParaPRO, “In the world of Web 2.0 and the dominance of Social Networking, there are many people building themselves as brands. I, too, have done this to a certain extent, but it’s not my overwhelming driver at the end of the day. I always want to be a deeply passionate person first and foremost.” (more…)