Posts Tagged ‘Twitter’

Pinterest for Travel and Tourism Promotion

Tuesday, April 30th, 2013

GUAM-pinterest-homePinterest can be a powerful and fun addition to your travel and tourism PR social networking program. For those of you not already on the bandwagon, Pinterest is a social networking platform that allows users to create virtual bulletin boards on which they can “pin” inspiring images or videos.

Followers can like your pins, effectively bookmarking them, or repin them to their own boards to share them with their own followers. Gorgeous travel shots are particularly suited to the Pinterest audience; the combination of images, video and descriptions can bring a place to life for its followers. It’s a visually rich way to create a buzz around any travel destination.

Create boards to highlight different areas of interest for vacationers: for example, Placemaking Group client, the Guam Visitors Bureau shares images about local culture, Guam’s stunning beaches, wedding ideas, sightseeing activities, and sports and golf, among other attractions specific to Guam.

Likewise, the Micronesian island of Kosrae (also a Placemaking Group client) posts about diving and snorkeling, the island’s natural beauty, its people, and getaways, including links to reviews for Kosrae hotels.

Both islands use a mixture of original content from the Visitors Bureau uploaded to Pinterest, and repinned content posted by other Pinterest fans of Guam and Kosrae. Being engaged by sharing images is part of what it’s all about. With that in mind, Pinterest posts can easily be shared across platforms, cross-promoting your posts via Facebook and Twitter.

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Contact us if you’d like to talk about having The Placemaking Group spearhead your travel destination’s social networking strategy.

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by Deirdre Spencer, Senior Designer The Placemaking Group

 

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Posted in Publicity, Social Media | No Comments »

The Constantly Evolving World of Social Media

Friday, February 15th, 2013

You’ve just settled into loving the look of your Twitter page when along comes yet another “upgrade” to the interface. This is typical of the social-platform world; it is ever changing and evolving to meet the hungry demands of everyone with something to share.

Facebook recently got a big overhaul with the introduction of the “timeline” layout, allowing us to put in a big juicy image right smack on our landing profile pages, adding a custom look and feel which helps to express a little bit more of what our companies are all about.

The next to jump on this bumpy bandwagon ride is Twitter, which has just introduced the ability to add a background image to your landing feed page.

This chunk of prime real estate which once just housed a bigger version of your avatar and descriptive text, can now be filled with any 520px by 260px image your heart desires! Ah, but don’t get too carried away, there is an art to it … the background image is just that; it sits behind your avatar, Twitter handle, description and other profile info all of which is a default and unchangeable #FFFFFF (or white for those who do not speak geek).

So, the trick here is to have the right balance to set the tone for your Twitter page, and yet  not be so overwhelmingly enthralling that the viewer is unable to read the pertinent info that is printed on top of it … ah, zen.

 

Itching to get your Twitter profile background implemented? Give us a call and we can make it happen.

Post by Jannah Lyon, Creative Director, Placemaking Group.

 

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Posted in Branding, Design, Marketing, Online Marketing, Social Media, Twitter | 15 Comments »

Want to Know Who Won the Election? Tweet it!

Tuesday, November 6th, 2012

How many notices have you gotten from Facebook and Twitter that your friends have voted today? And how excited are you that in the next few days you won’t have to read all the political posts from your friends?

As I’ve said a number of times in this blog, if you want something to go viral, it has to have a personal, heartfelt element. And politics most definitely has that!  I’m pretty sure I know how each of my friends has voted!

At this moment, I don’t have a clue who has won the election. But, the postings sure have been measured. Eric Sass tells us that the PEW research company has reported that 22% of voters have already told the world who they voted for on social media. In fact, 29% of voters ages 18-39 have announced their choice on a social networking site, compared with 19% of voters ages 50-64, and 14% of voters ages 65+. Read the whole post by Eric Sass.

I agree with him. As a participant, I’m sick of reading about this. But if I was running a campaign, I would be totally immersed in it!

Mashable has even more information if you want to just soak it up! To track the rate and volume of voting today, Mashable reports that Twitter has unveiled interactive online maps that record when and where users report they have voted. Read post. Their Twitter Political Index for the Swing States shows, what a surprise, that the states with the strongest votes for each candidate are also getting the most tweets. And overall Obama is getting the most tweets throughout the country.

Like I said, I have no idea who’s going to win yet, but there’s a lot to look at!

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Posted in Facebook, Marketing, Social Media | 1 Comment »

Twitter App for Mac

Tuesday, February 7th, 2012

Our creative director, Jannah Lyon, told me about a great app if you are  trying to keep track of multiple twitter accounts.

You’ll want to check out this free handy mac app that will make your tweet following and posting a breeze. You can create multiple accounts to track, and the sweetest part is you can tweet to any of them right from within the application in seconds. It doesn’t have all the scheduling bells and whistles other apps or online twitter account management systems have (ie HootSuite), but for fast following and easy tweets this is your guy!

Features: Find & follow friends, Tweet, Retweet, Favorite, Direct Message privately with your followers, share web pages, real-time search, and view trends.

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Posted in Marketing | 28 Comments »

Your Social Media Strategy-Facebook and Twitter, you communicate differently with each.

Friday, August 27th, 2010

Catharine P. Taylor brought up a great question in her blog post in the Social Media Insider. Her question is one that we’ve talked about here on a number of occasions. The question is what kind of communication and with whom is appropriate in each form of Social Media? She points out that Twitter and Facebook have very different environments and she’s beginning to see that you communicate differently in each. Here are her observations…

  • “I guess that MG Siegler’s column yesterday on TechCrunch, asking whether Facebook should adopt a friend and a follower system, resonated with me because I’ve been thinking about the nature of my social networking relationships lately as well. I finally got around to decoupling my tweets from my status updates earlier this month — 15 seconds that I should have found in my schedule at least a year ago.
  • “The problem was that I was concerned my worlds were intermingling too much — more than I, or those in my Twitter and Facebook circles, wanted them to. I do a fair amount of outreach on Twitter for the various projects that constitute my living. My friends on Facebook, though originally made up largely of professional friends — because soccer Moms and college friends hadn’t yet discovered it — had turned more into a place where they ruled the day. And, though no offense is meant to my “professional” Facebook friends, having discussions about why the kids have yet another half day off from school seems much more in context on Facebook to me than ones debating the virtues of the iPhone 4.
  • “So, as Twitter and Facebook began to evolve, I began to grow uncomfortable with the spillover between the two. Did the professional crowd get tired of my 140-character laments about my almost daily trips to CVS? Did friends and family wonder why I would express any interest in recruiting them for a panel at the Social Media Insider Summit (plug!) or share a story about market share of the Android platform? Fortunately, everyone was too polite to write obnoxious stuff about my confused life on my wall, but still … it was high time that I tried to bring method to my social networking madness.”

That’s what each of us has to understand. There’s a different feel to the communication depending on where you are communicating. Facebook, LinkedIn, Twitter—they are each a different platform with a distinct atmosphere. On Facebook, you control (or at least you have more control) over who reads your posts, in Twitter everybody can read your posts.

Click here for her entire post.

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Posted in Social Media | No Comments »

Journalists go to the web and social media for story ideas.

Monday, February 15th, 2010

Where do journalists go to get a story? These days, they go to the Web, and more often than not, they go to social media sites. Jack Loechner of MediaPost did a great analysis of the new survey that was conducted by Cision and Don Bates of The George Washington University. They surveyed journalists to find out where they get their stories. Of the journalists surveyed, “89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” (more…)

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Posted in Journalists, Marketing, Publicity, Social Media | 3 Comments »

Using Social Media in business for purposes other than sales.

Monday, September 7th, 2009

“How (if at all) are you using social networking in your business, aside from driving sales?” asks Ross Easton, the Public Affairs and Communications Manager at Scottish and Southern Energy plc. He points out that “Southwest Airlines in the States is using twitter primarily for brand promotion and customer retention online.” (more…)

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Posted in Marketing, Publicity, Social Media, Web sites | 1 Comment »

Cities use Facebook and Twitter.

Tuesday, June 9th, 2009

How have local governments successfully used social networking tools to gain and keep support for their programs and keep citizens up to date? Sheila Samuelson, the Sustainable Community Coordinator at City of Dubuque, IA asked that question.         (more…)

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Posted in Marketing, Publicity, Social Media, Web sites | No Comments »