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Posts Tagged ‘Social Media’

Pinterest for Travel and Tourism Promotion

Tuesday, April 30th, 2013

Pinterest can be a powerful and fun addition to your travel and tourism PR social networking program. For those of you not already on the bandwagon, Pinterest is a social networking platform that allows users to create virtual bulletin boards on which they can “pin” inspiring images or videos.

Followers can like your pins, effectively bookmarking them, or repin them to their own boards to share them with their own followers. Gorgeous travel shots are particularly suited to the Pinterest audience; the combination of images, video and descriptions can bring a place to life for its followers. It’s a visually rich way to create a buzz around any travel destination.

Create boards to highlight different areas of interest for vacationers: for example, Placemaking Group client, the Guam Visitors Bureau shares images about local culture, Guam’s stunning beaches, wedding ideas, sightseeing activities, and sports and golf, among other attractions specific to Guam.

Likewise, the Micronesian island of Kosrae (also a Placemaking Group client) posts about diving and snorkeling, the island’s natural beauty, its people, and getaways, including links to reviews for Kosrae hotels.

Both islands use a mixture of original content from the Visitors Bureau uploaded to Pinterest, and repinned content posted by other Pinterest fans of Guam and Kosrae. Being engaged by sharing images is part of what it’s all about. With that in mind, Pinterest posts can easily be shared across platforms, cross-promoting your posts via Facebook and Twitter.

Contact us if you’d like to talk about having The Placemaking Group spearhead your travel destination’s social networking strategy.

Related posts:

by Deirdre Spencer, Senior Designer The Placemaking Group

Tags: city branding, city marketing, city social media, downtown branding, Facebook, Guam, Kosrae, pinterest, PR. Social Media. Twitter, Social Media, tourism, travel, travel pr, Twitter
Posted in Publicity, Social Media | No Comments »

Is Your Social Media Engaging?

Friday, February 22nd, 2013

If you aren’t engaging your target audience then go no further.

The measuring stick of Social Media is no longer volume but quality. Are your followers advocates, users of your services, influencers? If not, it’s time to re-think your Social Media goals, content and program.

Is your Social Media program in the hands of those who understand?

There’s more to social media than understanding the social tools themselves. Does your Social Media manager understand your business, your brand, your unique expertise, your audience and what makes you a valuable resource?

Does your Social Media content educate, inform, aspire or elicit a response from your target audience?

Be careful posting content for content sake. It might lead your audience to think that is how your company approaches client work. Thoughtful postings take just that. Thought. What unique solutions have you recently come up with to solve a common problem? What issues does your industry face that you can shed some light on? Have you recently noticed exemplary work in your industry?

What is the production quality of your Social Media content?

Pictures, graphics, videos. Simple, concise, thoughtful. It takes time and effort to create content that informs, educates, aspires, or elicits a response. Social Media is not the solution to under-funded or no marketing budgets. Devote more time, attention and marketing dollars to your Social Media program if you want a Social Media program that works.

What is most important — Social Media Savvy, Marketing Savvy, or Technical Savvy?

It takes an equal amount of each to make your mark. And a mark is exactly what we’re trying to make. Excellence isn’t an afterthought. Social Media is one tool in an ever-growing arsenal of strategies to engage your target audience. It takes the same time, energy, creativity and resources as it does to be good at anything.

Post by Jan Burch, Vice President, Sacramento Office

Social Media Disaster For Progressive Insurance

Facebook Apps for a More Effective Page

Tags: engaging social content, Social Media
Posted in Marketing, Social Media | 18 Comments »

The Constantly Evolving World of Social Media

Friday, February 15th, 2013

You’ve just settled into loving the look of your Twitter page when along comes yet another “upgrade” to the interface. This is typical of the social-platform world; it is ever changing and evolving to meet the hungry demands of everyone with something to share.

Facebook recently got a big overhaul with the introduction of the “timeline” layout, allowing us to put in a big juicy image right smack on our landing profile pages, adding a custom look and feel which helps to express a little bit more of what our companies are all about.

The next to jump on this bumpy bandwagon ride is Twitter, which has just introduced the ability to add a background image to your landing feed page.

This chunk of prime real estate which once just housed a bigger version of your avatar and descriptive text, can now be filled with any 520px by 260px image your heart desires! Ah, but don’t get too carried away, there is an art to it … the background image is just that; it sits behind your avatar, Twitter handle, description and other profile info all of which is a default and unchangeable #FFFFFF (or white for those who do not speak geek).

So, the trick here is to have the right balance to set the tone for your Twitter page, and yet not be so overwhelmingly enthralling that the viewer is unable to read the pertinent info that is printed on top of it … ah, zen.

Itching to get your Twitter profile background implemented? Give us a call and we can make it happen.

Post by Jannah Lyon, Creative Director, Placemaking Group.

Tags: design, Facebook timeline, Social Media, Twitter
Posted in Branding, Design, Marketing, Online Marketing, Social Media, Twitter | 15 Comments »

Focusing Only on Social Media May Miss 90 Percent of Your Market

Friday, October 19th, 2012

Results of two recent studies show that companies trying to reach consumers with healthcare information may be missing the boat if they are relying on social media sites like Facebook, Twitter and Google+ to reach their target audiences. Media relations such as news releases, traditional and online story placements, and website postings and links prove to be the most effective way to reach healthcare consumers.

One national consumer study conducted by Makovsky Health and Kelton concludes that consumers seeking healthcare information go online for health information, but they go to news sites, Wikipedia, online health properties and other traditional web sources 93 percent of the time. They turn to Facebook, Twitter and Google, Yahoo and Bing searches only 7 percent of the time.

93 percent of health information consumed by research participants is embedded or included in articles and other content published on websites like WebMD and Wikipedia
5 percent of health information is from searching on sites such as Google, Yahoo and Bing
2 percent of health content is received via socializing, Twitter and Facebook status updates

Consumers trust traditional news sources

The second study by Enspektos, LLC, designed to shed light on where companies should invest their marketing dollars to reach consumers in cost-efficient, effective and engaging ways, reports consumers seeking health information online are more likely to trust news sites, Wikipedia, WebMD, online health magazine websites than social media sites like Facebook.

The most interesting research showed that when it comes to news and announcements from a company, consumers are most likely to believe traditional sources:

53 percent are most likely to believe company news from a press release
29 percent are most apt to believe what is posted on a company website
12 percent are most apt to believe a corporate Facebook page
2 percent believe company news posted on Twitter

by Jan Burch, Vice President The Placemaking Group

Tags: health information, news releases, Social Media, WEbMD, wikipedia
Posted in Publicity, Social Media, Story Placement | 3 Comments »

Five Facebook Apps for a More Effective Fan Page

Tuesday, August 7th, 2012

If your business has a promotional Facebook Fan Page, you’re probably already familiar with the Photos, Map, and Events apps that come standard with your Page, but did you know there’s a wide array of third-party Facebook apps offering additional functionality to choose from?

Adding an app or two can add excellent value to your Page, allowing your customers access to more information and ways to interact with your online presence.

Here are five of our favorites.

Static HTML

Static HTML can add a beautiful custom page to your Facebook presence

With this powerful app, an additional page can be completely customized using HTML code and images hosted on your own server. Use Static HTML to promote a sale or event, welcome your new fans, or provide your business’s story in a visually compelling way.
Tweets to Pages

Oakland City Center displays its popular Twitter feed with a Facebook app

If your business has a lively Twitter account, Tweets to Pages offers your Facebook fans who aren’t on Twitter a way to see the valuable content you’ve been posting. This excellent app displays your latest tweets and promotes cross-traffic between your social networking presences.
Coupons

Reward your Facebook fans for loyalty by offering exclusive online coupons and promotions using a Coupons app. You can create Facebook fan-only coupons and limit your vouchers to one per fan. Coupons are a great reward for asking fans to share your Page with others.
Email Newsletter Sign-up

If your business has an email newsletter, increase your subscribers by adding an opt-in sign up form to your page. Vertical Response, Constant Contact, MailChimp, and Campaign Monitor all offer easy-to-use apps. If you use another service, Static HTML can also host a sign-up form.
Pinterest

Pinterest as seen on the McRoskey Mattress Facebook Page

Share your curated boards and pins with your Facebook Fans who aren’t on Pinterest for a more dynamic page with this easy-to install app. Pinterest has proven itself to be a powerhouse at generating click-throughs to posted content, providing a boost to site traffic.

by Deirdre Spencer, Senior Designer

Tags: Apps, Coupons, email newsletters, Facebook, Fan Pages, marketing, pinterest, Social Media, Static HTML, Tweets to Pages
Posted in Facebook, Marketing, Social Media | 1 Comment »

Make Your Downtown Famous with a Seven Step Marketing Plan.

Sunday, October 9th, 2011

How do you make your Downtown Famous? How do you get visitors to shop and eat at the restaurants? How do you get businesses to move in?

Miriam Schaffer and I are going to be giving a talk about those issues this week at the California Downtown Conference in Riverside, CA. If you haven’t registered for the conference yet, there is still one day, so do it!

We at the Placemaking Group have had the privilege of helping to make many downtowns famous. When we start the process, one of the first things we do is to get the group who hired us to understand that there are specific things that make your downtown different from the downtowns of neighboring cities. Sometimes if you’re too familiar with your own downtown, you don’t even realize the differentiators. That’s where we come in. We’ll talk to the people walking in your downtown. We talk to the businesses that are there. We’ll listen to what is said and what isn’t said. (more…)

Tags: advertising, deliver the message thru PR, email marketing, Social Media
Posted in Advertising, Issues Management, Marketing, Publicity, SEO, Social Media | 2 Comments »

Posts Tagged ‘Social Media’

Consumers trust traditional news sources

Static HTML

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