“Would you rather be a person, a brand or a hybrid of both?” asks Dana Webster, Social Media Specialist at ParaPRO, “In the world of Web 2.0 and the dominance of Social Networking, there are many people building themselves as brands. I, too, have done this to a certain extent, but it’s not my overwhelming driver at the end of the day. I always want to be a deeply passionate person first and foremost.” (more…)
Posts Tagged ‘personal brand’
“How are you doing your “brand” (including “personal”)?” asks Jonas Skendelis, IT analyst, architect and developer; system integrator, web designer; journalist and Internet editor/publisher.
Jonas, I do a seminar that seems to be very popular these days. It’s called Get Famous. What I talk about is that the better known you are in your industry and your geographic area, the more opportunities present themselves to you. I was taught this be my mentor the great concert producer, Bill Graham. (more…)
Do you remember the San Francisco concert promoter, Bill Graham? If you were anywhere near the Bay Area in the 60′s throughout 1991 you knew about Bill. Or if you were lucky like me, you knew Bill.
While I had seen him at plenty of rock music events in my teens and early twenties, I had the chance to interview Bill right after I started my music magazine, BAM. One of the questions I asked him was, “Why are you famous?” (more…)
I got a great question from John Moyer of the Chicago Rush Arena Football team. You can see him interviewed on YouTube. He asked his question through LinkedIn…
“How to brand a person? What steps does a person take to create their presence?
My answer starts with the most important piece of the puzzle: what are your goals?
The first thing you have to know is why are you creating the brand? What do you have in mind? This is the same process whether you’re creating a brand for a business, a city or a person. And you have to remember—you aren’t really creating a brand, you’re uncovering it. It’s already there, you’re just polishing it a little. (more…)