McRoskey Mattress realized that an increasing number of visitors were accessing McRoskey.com using a mobile device.
This is particularly true for visitors clicking through from McRoskey’s monthly email. When accessing McRoskey.com on their mobile phones,visitors saw small type and hard-to-read navigation (see image to the right).
To fix the problem, Placemaking Group added a mobile page to link to the featured promotion in McRoskey’s monthly email. iPhone users are automatically routed to the mobile version. Navigation is easy to see and with a quick scroll down, they can view photos and get pertinent details.
A mobile version was also made for the Contact Us page.
Consider these 4 tips when adding mobile functionality to your website:
1. By 2013 more people will access the Internet via a mobile device than their computer. During Christmas 2009, 51% of consumers made buying decisions from mobile devices.
2. Check your website statistics. If more than 10% of your visitors are using a mobile device to access your site, determine what they are looking for and set up a mobile page that covers that information.
3. Mobile is different. Customizing content for the mobile user is more than just shrinking a website page. Mobile users want something different than computer users. They want something immediately actionable: a phone number, email address or a website search area. They don’t want to read a lot about the company or product. Keep it simple, both in content and design.
4. What works best in mobile? Special offers, coupons, a special event, new product announcement, a contact page or a search page.
To discuss adding mobile capabilities to your website, just email us.
Further reading about web development on our blog: