A blog can increase your search engine ranking thus helping you to generate leads from the web. How? By establishing many links across the Internet when your content is posted or linked to from other sites.
If you update the blog with new posts every week it can also create a community of loyal followers who will subscribe to receive weekly posts. However, blogs require ongoing updating and need to be marketed to realize their benefits.
Our client Catherine Athans, Ph.D. is an author and life coach who often works with entrepreneurs and C-level executives. Very successful with a devoted following, Dr. Athans’ goal was to become better known for her unique expertise and attract more clients.
We worked with Dr. Athans to devise a strategy to get recognition for her, including a steady stream of TV interviews and stories. What made her different? Her strong belief in the power of imagination.
Tips and strategies to use to cut through the clutter and get noticed.
1.Know your goal. For Dr. Athans it was to increase awareness of her consulting practice and become an expert as a way to attract clients.
2. Take time to discover what makes you different. With Dr. Athans we interviewed her several times to learn what differentiated her from the crowded field of consultants and life coaches.
3. Get media training.Whether a veteran with the media or new to interviews, an investment in training by experts on how to work with the media and get your message across will pay off.
4. Use video. Having a video is essential to secure speaking placements and media interviews. Also videos help your search engine optimization.
Our client, Oakland City Center needed a way to give website visitors more information about the City Center tenants – quickly. The Placemaking Group solution; a map with roll-over pop up information. And the frosting on the cake: The client can add, change or delete information in one place and the change shows on the pop up, web page and the map.
Functionality to consider that will make your website work harder:
1. Content Management. Make changes quickly and easily whenever you want using a “WYSIWYG” (what-you-see-is-what-you-get) editor.
2. Blog. To be known today you need a tool to provide your audience with news and insights. An email module can be set up to send your posts to registered blog users.
3. Forum. Get users and site visitors to exchange information freely in this social network of your own.
4. Mobile. If more than 10% of your visitors are using a mobile device to access your site, determine what they are looking for and set up a mobile page that covers that information.
To discuss adding functionality to your website, just email us.