Posts Tagged ‘LinkedIn’

Get Social: “Play” Outside Your Web Site

Thursday, June 16th, 2011

Post your PPT presentations and other video content on your website and also on social media sites that, although not as widely used as Facebook and LinkedIn, already have a following. For maximum exposure sync your LinkedIn and Facebook accounts with these correlating sites as well. This will help to boost views and visibility.

slideshareSlideShare is one online resource that’s well done, well used and connected in the business marketing arena.

Journalists use social media to find story ideas.

Wednesday, September 29th, 2010

Where do journalists find their news?

Bulldog Reporter recently released its 2010 Journalist Survey on Media Relations Practices, which asked 1,404 journalists about their usage of the Internet, social media, and traditional news sources to research, follow and report news and features. It provides those of us in the PR profession with important insight on how to get our clients in front of media decision makers. (more…)

Your Social Media Strategy-Facebook and Twitter, you communicate differently with each.

Friday, August 27th, 2010

Catharine P. Taylor brought up a great question in her blog post in the Social Media Insider. Her question is one that we’ve talked about here on a number of occasions. The question is what kind of communication and with whom is appropriate in each form of Social Media? She points out that Twitter and Facebook have very different environments and she’s beginning to see that you communicate differently in each. Here are her observations…

  • “I guess that MG Siegler’s column yesterday on TechCrunch, asking whether Facebook should adopt a friend and a follower system, resonated with me because I’ve been thinking about the nature of my social networking relationships lately as well. I finally got around to decoupling my tweets from my status updates earlier this month — 15 seconds that I should have found in my schedule at least a year ago.
  • “The problem was that I was concerned my worlds were intermingling too much — more than I, or those in my Twitter and Facebook circles, wanted them to. I do a fair amount of outreach on Twitter for the various projects that constitute my living. My friends on Facebook, though originally made up largely of professional friends — because soccer Moms and college friends hadn’t yet discovered it — had turned more into a place where they ruled the day. And, though no offense is meant to my “professional” Facebook friends, having discussions about why the kids have yet another half day off from school seems much more in context on Facebook to me than ones debating the virtues of the iPhone 4.
  • “So, as Twitter and Facebook began to evolve, I began to grow uncomfortable with the spillover between the two. Did the professional crowd get tired of my 140-character laments about my almost daily trips to CVS? Did friends and family wonder why I would express any interest in recruiting them for a panel at the Social Media Insider Summit (plug!) or share a story about market share of the Android platform? Fortunately, everyone was too polite to write obnoxious stuff about my confused life on my wall, but still … it was high time that I tried to bring method to my social networking madness.”

That’s what each of us has to understand. There’s a different feel to the communication depending on where you are communicating. Facebook, LinkedIn, Twitter—they are each a different platform with a distinct atmosphere. On Facebook, you control (or at least you have more control) over who reads your posts, in Twitter everybody can read your posts.

Click here for her entire post.

Use LinkedIn to help your career.

Sunday, June 13th, 2010

Are you looking for a job? Or know someone who is?

There’s an article in the June Real Simple magazine describing how nine women got jobs in this down market. Two of them used Social Media. One person, Marian Schembari, placed ads in Facebook to land a job as a book publicist. She targeted specific companies in her ads and got a job! Jenny Best used LinkedIn to get her job. She used LinkedIn, first to find good companies to apply to; and second, to find people to contact at those companies. She also made sure that her profile was up-to-date and full of her relevant information about her background and qualifications.

Now you’re talking! (more…)

LinkedIn is Social Media.

Tuesday, April 13th, 2010

“Can LinkedIn be considered Social Media?” Bogdan Enache, Project Manager at TELUS, asked this question.  “I know when people throw the social media term into discussions they usually refer to Tweeter and Facebook but LinkedIn with its groups and Q&As can be somewhat considered more than just a database of resumes, perhaps … the Facebook for professionals.”

LinkedIn is one of many social media tools. You have to know what you are trying to accomplish, what your goals are and who do you want to influence. Until you have those pieces of your marketing puzzle in place you can’t start implementing a plan.

LinkedIn is the social media tool for professionals who are trying to influence colleagues or prospects in a business environment. With our clients, once we know the answers to the questions listed above, if LinkedIn is an appropriate marketing tool we make sure they have a clear resume posted. That way someone who is reading your LinkedIn profile can easily understand what you do and what you’ve accomplished. Next we tell them to join groups in their field. An important additional piece of the puzzle is to answer questions in your field. That helps to establish credibility. Adding to one’s connections is also an important part of the plan. And, yes, Bogdan, it’s good to ask questions. That get’s your name out, as well!

I’ve included a few links about how to use social media from our blog. I hope this helps you!

Laura Good effectively uses social media for the Sacramento Area Regional Technology Alliance.

How much time you should spend on Social Media.

Social Media…A Two Way Conversation.

Journalists go to the web and social media for story ideas.

Monday, February 15th, 2010

Where do journalists go to get a story? These days, they go to the Web, and more often than not, they go to social media sites. Jack Loechner of MediaPost did a great analysis of the new survey that was conducted by Cision and Don Bates of The George Washington University. They surveyed journalists to find out where they get their stories. Of the journalists surveyed, “89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” (more…)

Using Social Media in business for purposes other than sales.

Monday, September 7th, 2009

“How (if at all) are you using social networking in your business, aside from driving sales?” asks Ross Easton, the Public Affairs and Communications Manager at Scottish and Southern Energy plc. He points out that “Southwest Airlines in the States is using twitter primarily for brand promotion and customer retention online.” (more…)

LinkedIn has legs.

Friday, July 17th, 2009

What do you use LinkedIn for?  I’ve been talking to Elliot Kallen, Chuck Ballweg and Yvette Mays of Prosperity Financial Group about the advantages of being listed in LinkedIn. So, LinkedIn has been on my mind.

I’ve read a couple of really good articles about LinkedIn recently (that I linked to below). The key point each of them makes is that LinkedIn has a place along with Facebook, MySpace and Twitter– and that place is WORK! (more…)