Posts Tagged ‘jerry seltzer’

Jerry Seltzer on learning how to blog

Friday, May 13th, 2011

Have you thought about writing a blog? There are plenty of really good reasons to have a blog. It helps Search Engine Optimization (SEO) and can establish you as an expert in your field. Or, some people just have an incredible personal story to tell and they just have to tell it!

JerrySeltzerJerry Seltzer has had an amazing career. His dad invented the sport of Roller Derby and when Jerry took over, he made it a nationally televised sport. He helped establish computer generated ticketing with BASS tickets in Northern California and then Ticketmaster nationally. He tried to stay retired, but you know what that’s like! So he gets interested in blogging. He writes a wonderful blog about his many interesting moments in his life, from working with Bob Dylan and the Rolling Stones, to helping shepherd the new fabulous growth of Women’s Roller Derby leagues internationally.

I recommend reading his entire blog, but here’s Jerry’s newest post… on how he started blogging… (more…)

You must know who your audience is to be effective at PR.

Monday, June 28th, 2010

On many occasions I’ve reminded you that you have to know who you’re talking to with publicity and marketing. If you have a message that resonates to your audience, you have a good chance to achieve your goals. Here’s a post from a delightful new blog by Jerry Seltzer. His father and then he ran Roller Derby. Later on he started BASS Tickets, one of the first computer based ticketing agencies.

He has been giving great stories about his time with Roller Derby. Here’s part of a post about PR.

Here’s what Jerry wrote… Our publicist was a great guy named Herb Michelson.  Herb was moonlighting with us, as he was a columnist for the Oakland Tribune and covered the Giants for AP.  Both he and I would try to figure how we could present things in a different light, and I think the sportswriters appreciated it because the other sports took themselves so seriously. (more…)