Do you take the opportunity to speak at industry events, conferences and meetings? You can get double the value from a good speaking engagement. Not only can you share your expertise, but when promoting your speech, there are Search Engine Optimization (SEO) benefits.
Most people tend to shy away from public speaking, which provides more opportunity for you. The key to public speaking in many ways is the same as any other communication– make sure you know who you’re talking to and what you are going to tell them. This is the key to marketing in general. If you’re talking to a group that could potentially help your business, then that’s good. Next, think about what you’re going to say. It’s a good idea to make sure that the subject matter you are talking about is what you want people to know about you and your business.
In my case, I give a talk about how to “Get Famous.” Since Placemaking Group is all about marketing, PR and websites, helping people understand how to make themselves and their companies better known in their industry connects right back to what we do for a living! We’re helping to make you famous.
One advantage of public speaking is you can really hit the subject directly. My advice when I coach speakers is to feel very comfortable in the subject. Practice speaking it a few times and make sure that any call to action statement is delivered clearly and with confidence. That is really the payoff for a speech. So, practice the call to action. Practice saying it clearly and without a lot of extra words. It’s often normal to make important sentences sound almost like a question when you’re talking. Try not to do that. Make it a clear statement.
Make sure when you’re promoting your talk that you use the keywords to improve your website’s SEO ranking. I know! It always comes back to the keywords. Then, when you write about your speech on your website or a press release or your blog, you’re letting people know that you have a talk that you give that is interesting and informative. It also tells the search engines that you are keeping your information timely.
If you need help with your speech, give me a call. As a speaker coach, I help with the subject and delivery of a specific speech. It can be a valuable experience to give a good speech to a group you’re trying to connect with and telling them what will help them grow.