Posts Tagged ‘email newsletters’

Five Facebook Apps for a More Effective Fan Page

Tuesday, August 7th, 2012

If your business has a promotional Facebook Fan Page, you’re probably already familiar with the Photos, Map, and Events apps that come standard with your Page, but did you know there’s a wide array of third-party Facebook apps offering additional functionality to choose from?

Adding an app or two can add excellent value to your Page, allowing your customers access to more information and ways to interact with your online presence.

Here are five of our favorites.

  1. Static HTML

    Gold Rush Days Facebook page

    Static HTML can add a beautiful custom page to your Facebook presence

    With this powerful app, an additional page can be completely customized using HTML code and images hosted on your own server. Use Static HTML to promote a sale or event, welcome your new fans, or provide your business’s story in a visually compelling way.

  2. Tweets to Pages

    Oakland City Center displays its popular Twitter feed with a Facebook app

    If your business has a lively Twitter account, Tweets to Pages offers your Facebook fans who aren’t on Twitter a way to see the valuable content you’ve been posting. This excellent app displays your latest tweets and promotes cross-traffic between your social networking presences.

  3. Coupons

    Reward your Facebook fans for loyalty by offering exclusive online coupons and promotions using a Coupons app. You can create Facebook fan-only coupons and limit your vouchers to one per fan. Coupons are a great reward for asking fans to share your Page with others.

  4. Email Newsletter Sign-up

    If your business has an email newsletter, increase your subscribers by adding an opt-in sign up form to your page. Vertical Response, Constant Contact, MailChimp, and Campaign Monitor all offer easy-to-use apps. If you use another service, Static HTML can also host a sign-up form.

  5. Pinterest

    Pinterest as seen on the McRoskey Mattress Facebook Page

    Share your curated boards and pins with your Facebook Fans who aren’t on Pinterest for a more dynamic page with this easy-to install app. Pinterest has proven itself to be a powerhouse at generating click-throughs to posted content, providing a boost to site traffic.

by Deirdre Spencer, Senior Designer

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Posted in Facebook, Marketing, Social Media | 1 Comment »

Small Budgets Demand Targeted Marketing

Tuesday, October 26th, 2010

Three Tips for Niche Marketing

asiandiver_3pathsKosrae Island as seen in Asian Diver Magazine (one of their targeted niche markets)

Determine if Niche Marketing is for You: Niche and sub niche markets are groups with a shared belief and common needs. By targeting a niche market you can talk directly to those needs and how your product, service or destination will solve their problems. Otherwise, marketing dollars may be spread too thin talking with uninterested audiences. (more…)

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Posted in Marketing, Publicity | No Comments »

Images are Key to Connecting with Your Audience

Monday, February 22nd, 2010

Orinda Academy asked for help with updating their marketing materials and initiating a PR campaign. The goal was to start a conversation with potential students and their parents about the school and its special strengths. After all, you only get one chance to make a good first impression.

We freshened up their Viewbook and created an email newsletter, an event ad and a flyer template using happy kids’ faces and a colorful design that immediately conveyed the school’s vibrant student population and its teachers’ individualized approach to learning. (more…)

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Posted in Marketing, Web sites | 5 Comments »

Email marketing to commercial real estate brokers keeps buildings full.

Sunday, August 30th, 2009

Email marketing is a major part of the leasing effort for Oakland City Center.  We’ve worked with our client John Dolby of Shorenstein Realty Services over the past decade on his outreach to commercial real estate brokers to keep the office and retail space leased.  And it works. (more…)

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Posted in Advertising, Marketing, Web sites | 1 Comment »