Posts Tagged ‘email marketing’

Make Your Downtown Famous with a Seven Step Marketing Plan.

Sunday, October 9th, 2011

How do you make your Downtown Famous? How do you get visitors to shop and eat at the restaurants? How do you get businesses to move in?

California Downtown Assoc.

Miriam Schaffer and I are going to be giving a talk about those issues this week at the California Downtown Conference in Riverside, CA. If you haven’t registered for the conference yet, there is still one day, so do it!

We at the Placemaking Group have had the privilege of helping to make many downtowns famous. When we start the process, one of the first things we do is to get the group who hired us to understand that there are specific things that make your downtown different from the downtowns of neighboring cities. Sometimes if you’re too familiar with your own downtown, you don’t even realize the differentiators. That’s where we come in. We’ll talk to the people walking in your downtown. We talk to the businesses that are there. We’ll listen to what is said and what isn’t said. (more…)

Email Marketing Success

Friday, July 8th, 2011

The right message, a clear subject line and stunning graphics all contribute to our clients’ success with email marketing. Here’s a quick look at three samples – click on one to learn more.

2020gateway McRoskey Mattress Orinda Academy

 

Subzero does Facebook right.

Sunday, April 25th, 2010

I recently read a Facebook case study you might find interesting. The subject was the luxury kitchen appliance maker Sub-Zero and Wolf (same company) that are enjoying powerful results from a Facebook Page that has more than 90,000 fans since it was created in September of last year.

The company’s customer base is made up of older, affluent individuals. Its Facebook goal is not an immediate click-through sale but to focus on a smaller, exclusive audience and build passion for the product and the luxurious lifestyle Sub-Zero and Wolf customers enjoy.

Before Sub-Zero and Wolf developed its Facebook strategy, it studied Facebook’s demographics and found that users from 45-65 years of age make up about 20 percent of the social network’s population.

The company promotes its page through e-mails to customers encouraging them to join them on Facebook and Facebook ads targeted at their customers as well as their customers’ and customers’ Facebook fans. Once on Facebook, the company is finding these fans often click over to the main web sites after receiving information on new products, recipes and/or viewed or uploaded photos of Sub-Zero and Wolf kitchens.

What I find interesting is Sub-Zero and Wolf are finding new customers — not by jumping into social media but by following the basics:

  • Having clear goals and objectives
  • Doing the research to support those objectives
  • Implementing a sound strategy
  • Engaging in a conversation
  • Measuring the results

Thanks to Placemaking Group’s Sacramento PR  Vice President, Jan Burch for this post.

Images are Key to Connecting with Your Audience

Monday, February 22nd, 2010

Orinda Academy asked for help with updating their marketing materials and initiating a PR campaign. The goal was to start a conversation with potential students and their parents about the school and its special strengths. After all, you only get one chance to make a good first impression.

We freshened up their Viewbook and created an email newsletter, an event ad and a flyer template using happy kids’ faces and a colorful design that immediately conveyed the school’s vibrant student population and its teachers’ individualized approach to learning. (more…)

Email marketing to commercial real estate brokers keeps buildings full.

Sunday, August 30th, 2009

Email marketing is a major part of the leasing effort for Oakland City Center.  We’ve worked with our client John Dolby of Shorenstein Realty Services over the past decade on his outreach to commercial real estate brokers to keep the office and retail space leased.  And it works. (more…)