Social media is the leading source of travel research and traveler decision making today, and should be strongly considered as part of an economic development marketing plan. Here are a some recent examples showcasing different approaches tailored to unique markets.
Guam Social Media Ambassadors
We spearheaded a Social Media Ambassadors plan for our client, Guam Visitors Bureau, which recently launched. These volunteers will be present at all major events over 10 weeks to generate pictures, video and content that is being shared with the GVB’s global social media channels. These slice-of-life photos present a down to earth, very relatable window into Guam’s culture, and have provided fun content to encourage likes and shares to get the word out about Guam as a great travel destination.
Learn more and see some great photos here » (more…)