Pinterest can be a powerful and fun addition to your travel and tourism PR social networking program. For those of you not already on the bandwagon, Pinterest is a social networking platform that allows users to create virtual bulletin boards on which they can “pin” inspiring images or videos.
Followers can like your pins, effectively bookmarking them, or repin them to their own boards to share them with their own followers. Gorgeous travel shots are particularly suited to the Pinterest audience; the combination of images, video and descriptions can bring a place to life for its followers. It’s a visually rich way to create a buzz around any travel destination.
Create boards to highlight different areas of interest for vacationers: for example, Placemaking Group client, the Guam Visitors Bureau shares images about local culture, Guam’s stunning beaches, wedding ideas, sightseeing activities, and sports and golf, among other attractions specific to Guam.
Likewise, the Micronesian island of Kosrae (also a Placemaking Group client) posts about diving and snorkeling, the island’s natural beauty, its people, and getaways, including links to reviews for Kosrae hotels.
Both islands use a mixture of original content from the Visitors Bureau uploaded to Pinterest, and repinned content posted by other Pinterest fans of Guam and Kosrae. Being engaged by sharing images is part of what it’s all about. With that in mind, Pinterest posts can easily be shared across platforms, cross-promoting your posts via Facebook and Twitter.
Contact us if you’d like to talk about having The Placemaking Group spearhead your travel destination’s social networking strategy.
- The Constantly Evolving World of Social Media
- Travel Writer Familiarization Programs
- Placemaking Group on Pinterest
by Deirdre Spencer, Senior Designer The Placemaking Group