Posts Tagged ‘city marketing’

Pinterest for Travel and Tourism Promotion

Tuesday, April 30th, 2013

GUAM-pinterest-homePinterest can be a powerful and fun addition to your travel and tourism PR social networking program. For those of you not already on the bandwagon, Pinterest is a social networking platform that allows users to create virtual bulletin boards on which they can “pin” inspiring images or videos.

Followers can like your pins, effectively bookmarking them, or repin them to their own boards to share them with their own followers. Gorgeous travel shots are particularly suited to the Pinterest audience; the combination of images, video and descriptions can bring a place to life for its followers. It’s a visually rich way to create a buzz around any travel destination.

Create boards to highlight different areas of interest for vacationers: for example, Placemaking Group client, the Guam Visitors Bureau shares images about local culture, Guam’s stunning beaches, wedding ideas, sightseeing activities, and sports and golf, among other attractions specific to Guam.

Likewise, the Micronesian island of Kosrae (also a Placemaking Group client) posts about diving and snorkeling, the island’s natural beauty, its people, and getaways, including links to reviews for Kosrae hotels.

Both islands use a mixture of original content from the Visitors Bureau uploaded to Pinterest, and repinned content posted by other Pinterest fans of Guam and Kosrae. Being engaged by sharing images is part of what it’s all about. With that in mind, Pinterest posts can easily be shared across platforms, cross-promoting your posts via Facebook and Twitter.

GUAM-pinterest-chamorroGUAM-pinterest-sightseeing
Contact us if you’d like to talk about having The Placemaking Group spearhead your travel destination’s social networking strategy.

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by Deirdre Spencer, Senior Designer The Placemaking Group

 

Traditional media, social media–marketing cities.

Monday, November 15th, 2010

“More and more communities are looking for answers on how to communicate “news” to their citizens. How will this affect traditional media, such as newspapers?” asks Charles Burtron, Business Technology and Operations Solutions of Montgomery, Alabama. (more…)

Cities need to start planning on promoting themselves.

Monday, April 5th, 2010

How inviting is your town or city to attracting new businesses to move in? And how about keeping the businesses that are already located here?  As I talk with government officials, it is becoming very clear that financially-stressed municipalities have two choices for dealing with the future.

One is to cut back on services with the intent of bringing the cost of running the community down to a point where revenue will cover the cost of services.  That sounds like a fiscally valid approach.  But when they reduce the number of police on the force, cut back on firefighters and paramedics, discontinue after-school programs, and terminate senior activities, what does that do to the qualify of life?

The other approach is to actively attract business with the intent of attracting new businesses, as well as retaining the ones already there.  Doing so brings new jobs to the community.  It generates revenue from a variety of sources.  And it creates an aura of success rather than failure.

But how can you attract new business when the economy is in such terrible shape?  The first step is always to define the product.  What do you have to sell? Transportation access?  A trained workforce?  Close ties to the local community college?  Affordable housing.  Great weather?  Recreation and sports facilities?

The key is positive momentum.  Don’t wait until the economy improves.

There are always positive stories to be told.  Tell them.  Build positive images for your community now.  Generate positive stories, even if they seem insignificant.  In difficult times people respond to good news.

Take advantage of that opportunity. Thanks to Irv Hamilton, Placemaking Group’s Senior Vice President for this blog post.