Posts Tagged ‘Branding’

A Commemorative Logo Conveys Clear Brand Message

Friday, August 30th, 2013

MPA_IT_STRONG_horz_WhiteBorder_WEBIn October 2013, our client MPA Networks is celebrating 30 years of providing above-and-beyond IT managed services to companies in San Francisco and the Peninsula. Business longevity such as this is no small feat for any company and is a key differentiator  for MPA in the highly competitive Bay Area.

To commemorate the event, MPA Networks came to us with a request for a 30-year logo mark they could use on their website, email signature, marketing materials, work shirts and assorted specialty items. We responded with a strong brand message integrated into a logo design that’s graphically impactful and quickly conveys the service they offer and their company’s 30 years of service. The client loves it. We do too.

Our hats are off to you MPA Networks.  Here’s to another 30.


Blog post by Dianne Newton-Shaw, Account Supervisor

Related posts:

Brand Message You Remember

Build your Brand with Video

6 Ways to Build Your Brand with Video

Thursday, February 28th, 2013

Video has become a super hot medium for online marketing. Not only do high-ranking videos improve search engine rankings, but having video on your website can be an effective way to engage your audience, drive web traffic and convert customers. In this post, we discuss six ways to build your brand with video.

  1. Customer Testimonials
  2. Product Presentation
  3. Product Demonstration
  4. Case Study
  5. Corporate Overview
  6. Training — Step-by-Step instruction or how-to

There are some impressive statistics that show the growing power of video today.

  • Drive web traffic — Banner ads with video generate 6 times as many post-ad site visits as standard banner ads. (Source: MediaMind)
  • Increase sales — Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (Source: Unruly). Also, a recent study from unBounce shows explainer videos can increase conversion rates by almost 20%. (Source Unbounce)
  • Go MobileTwo-thirds of the world’s mobile data traffic will be video by 2016. (Source: Cisco)
  • Use a Proven Medium — In the US, 181 million people watched more than 39 billion online content videos during September 2012 (Source: comScore)
  • Increase email click-through — Including the word ‘video’ in the subject line of an email will boost click-through rates from 7-11% and emails that contained an embedded video achieved a 21% higher conversion rate according to Business 2 Community.
Video is a powerful tool for telling your story and is a compelling way to engage your audience and speak from a variety of viewpoints. With video you can show your product and tell why it is different: build your brand.

Three tips to Get Famous

Wednesday, December 19th, 2012

We talk a lot about “Getting Famous” here at the Placemaking Group. What we mean by that is simple. Leveraging your expertise to establish yourself as an industry leader and to increase your visibility will help your business thrive. In this week’s video, Placemaking Group’s President, Dennis Erokan, explains.

Here are a few steps you can take to “Get Famous” in your field of expertise.


Brand Messages that you Remember

Thursday, November 1st, 2012

How do you get people to remember you and your company? Sometimes, it can be a great sentence or phrase that sticks in your mind.

There are a few that we can’t forget, “Where’s the Beef?” went from being the Wendy’s slogan to a presidential challenge in the 1984 campaign. “Good to the last drop!” worked for Maxwell House coffee for a few generations.

A great slogan can be really helpful. We use our Branding Blueprint with our clients to develop the entire messaging for our clients. And a brand message can turn into a great slogan.

You can also play around with one that is already there. Kare Anderson, in her blog post Craft and Attention-Grabbing Message, writes about how “…the Redwood Hospital in Northern California launched a billboard campaign to seek blood donations with this appeal: “Got blood?” That was a play on the “Got Milk” slogan.

The important thing to remember is a great slogan needs to have a clear meaning that is connected to your brand message. If you get off point, no matter how funny, no one will make the connection back to you and that is a waste of your time and money.

Put the Cloud and Social Media to Work for Your Business

Wednesday, June 13th, 2012

Cloud computing and social media go hand in hand. Millions of people talk to each other and share information on social media sites such as Twitter, Facebook, LinkedIn, blogs, YouTube, and many other social media sites. Because of the connections between social media and the cloud, businesses are able to access and include information that can help them to be successful.

Understanding the Cloud and how it works in general and in conjunction with social media will be discussed in detail at an Executive Lunch event on Thursday, June 21 from 11 a.m. to 1 p.m. at the Bishop Ranch Conference Center, 2623 Camino Ramon, in San Ramon, CA. (more…)

Beyonce Asks: Fix My Website!

Wednesday, November 23rd, 2011

This is perfect timing. Right after our last post on this blog where we talk about what is the important rule when designing a website, Beyonce shows that she understands! She wants a website that tells her story in images and words– her brand! The website she has now is basically a blog, and it doesn’t represent her brand. That’s what we make sure our clients understand– our goal is to tell your story -your brand- effectively to your core audience, the people you want to influence!

Here’s some of her story…

“Beyonce herself hates the website because she doesn’t think that it looks like who she is as an artist, someone who likes fashion and art and photography and travel,” said one executive familiar with Ms. Knowles’ plans. “She has all sorts of interests and wants to communicate that,” said the person, adding that the star wants the new site to be “daring and forward-thinking.” Click here to read the whole article in AdAge.

Four New Websites from The Placemaking Group

Tuesday, November 22nd, 2011

Here are four of our newest websites designed and developed by our team here at Placemaking Group. We built these for our clients with one important rule. This rule is a key to making a successful website. The rule is to understand who you need to talk to and being able to communicate the story that you want your target audiences to know about. It’s not good enough to just have functionality in a website. It has to talk to the people that you are trying to influence. So, click on any of the website images, and read the stories that reflect our clients’ brands. You’ll see how we’ve incorporated website content and functionality to match the unique needs of each client’s customers.

Interior Designer Website

Real Estate Development Website

Mortgage Company Website

Real Estate Community Website

Two Social Media presentations in one day

Wednesday, June 22nd, 2011

I’m on Kerry Heaps show Kerry’s Network Business Talk Radio tomorrow, June 23 at 7 AM PST. I’ll be talking about branding and how to Get Famous. Hope you’ll tune in. You can tweet questions to @kerryheaps.

The lifespan of a brand.

Monday, August 30th, 2010

After reading my blog post ReBranding is rarely sucessful, unless you keep it real, Irv Hamilton, Placemaking Group’s Senior Vice President had this to add…

The comments on branding were very interesting.  But there are several aspects of the process that I think if often overlooked.
One is the lifespan of a brand.

Sometimes a brand spans a long period of time.  Other branding does not have a long life.  In some cases the life span — long or short — is intentional.  And with other branding programs, the life span of a branding effort is affected not by management decisions, but by external circumstances.  Anticipate how long a branding strategy will be valid, and act accordingly.

Another consideration is how the changing marketplace either strengthens or weakens a branding program.

Over the years one of branding efforts that I have thought to be both appealing and functional has been the Yellow Pages program based on the slogan, “Let your fingers do the walking.”  Sadly, the Yellow Pages and your fingers are obsolete sources of information.  You could re-brand it based on a new theme such as “Let your search engine do the walking.”  But somehow it doesn’t the same ring.  Pity.  I’m going to miss those fingers.

You can build a case that self-deprecation is a foolish branding strategy.  Imagine the planning committee sitting around looking for a branding strategy that focuses on the shortcomings and weaknesses of the company, its products and its services.  Ridiculous?

Hardly.  AVIS spent large amounts of marketing money successfully pushing the fact that they were a runner up rather than a leader.  And the once-small producer of fruit products still announces, “With a name like Smucker’s, it has to be good.

Having said all that, we have two important pieces of advice for branding strategists.

First, don’t forget that timeframe plays a key role in branding.

And second, nearly everyone wants to be a leader.  That means there is plenty of room to recognize the silver and bronze medalists.