Why are some speakers very engaging and inspiring and others leave their audiences searching for a way to exit the room? What the are the key ingredients to delivering an engaging speech that is persuasive and motivates people to action? Here are six key elements for giving a speech that will engage the audience and keep people in their seats.
- Build Interest Immediately
To grab the audience’s attention right away, begin your speech by telling a story, a humorous observation (be sure it’s in good taste), or a fascinating statistic that relates to your topic.
- Present A Preview
Now that you the audience is attentive, give them a bullet-point overview of what you are going to talk about and what they will learn.
- Showcase Your Credibility
Show the audience that you are a credible source by referring to an actual example of your work that highlights your expertise. Share industry research to let the audience know that you are current in your field. When executives at San Francisco Bay Area business IT consulting firm, Clare Computer Solutions, speak to audiences on topics such as cloud computing, disaster recovery and business continuity, they share real world stories that businesses have experienced.
- Show How the Topic Impacts the Audience
People often attend a speech because they want information on solving a problem, accomplishing a task, or gaining an understanding of a situation or issue. Be prepared to provide how-to information. When Placemaking Group’s CEO, Dennis Erokan, gives his Get Famous speech, he directly interacts with the audience, helping them to fill out a Branding Blueprint document, providing them with what we call “Brand Therapy,” or a road map to set them on a path to define their brand, the first step on the quest for gaining notoriety.
- Use Social Media
Add to the audience’s level of engagement, and at the same time earn some free advertising for yourself, by suggesting they tweet information in your speech that they find useful.
- Ask Questions
Before you conclude your speech, take time to ask the audience to state what they found useful and what they learned that they can take immediate action on. After you do this a few times, you may discover specific statements that are expressed by most audiences. List those on one of your final PowerPoint slides and show it following the audience discussion to review and add any further thoughts or ideas.
Are audiences glazing over, or worse, falling asleep when you give a speech? Need help organizing your presentation? Scared to speak in front of groups? Stage fright? Dennis Erokan provides speaker coaching. Call 510-835-7900 ext. 203, or email him at: email@example.com to schedule your speaker coaching appointment.