June 10th, 2014
It seems like each year goes by faster and faster and before you know it that brand new website you just launched was actually launched like, 5 years ago – gah! It is starting to feel a little flat. This is a common challenge when designing for the web as aesthetics about what is ‘cutting edge’ are ever-evolving and morphing. Read the rest of this entry »
April 9th, 2014
Getting media coverage helps to build awareness of your business, increase credibility and possibly even get the phone to ring. Getting the attention of reporters and then having them be interested enough to cover a story takes time, persistence and creativity.
With media outlets short staffed, it takes time to get stories in print or on the air, but can be achieved by taking the following three steps. Read the rest of this entry »
March 31st, 2014
WordPress site for real estate development firm in the San Francisco Bay Area.
Most of the sites we design for clients are done completely from scratch, using the client’s branding blueprint as a starting point for ideas, and often using our proprietary content management system, ELF or Drupal to run the back end for clients. But sometimes clients are on a tight budget and the better option is for us to create a quick site using WordPress for content management by tweaking an existing theme with the client’s photos and color palette.
While the sky’s the limit with what we can do with a completely custom, hand coded site, there are certain limits to tweaking WordPress themes that may be cause for concern if what you really want is complete control over every detail of the site’s layout.
Here are some things to consider when making the decision about which choice is right for your website.
Read the rest of this entry »
March 19th, 2014
Search Engine Optimization (SEO) is an art and science. The art is in writing SEO content, tags, and metatags that the search engines use as part of their ranking process. The science is understanding through many evolutions of hands-on experience how the algorithms of the engines, that actually do the ranking results, work. (This is something that no human does).
When very well researched, analyzed and written, a SEO campaign can achieve a remarkably high ranking on the engines in a surprisingly short time. Even though you are working with the algorithm mathematics of Google and the other search engines, it is possible and even oftentimes predictable to see high rankings for a site in a brief amount of time. This means within a few days, or a couple of weeks, your site could be successfully advertising to a targeted audience that is actively looking for your products or services. As in all business prospects, competition does dictate and shape the SEO results the engines display for visitors. Read the rest of this entry »
March 3rd, 2014
How can Twitter help you further your marketing goals? Everyone’s talking about it! Ellen DeGeneres’s selfie with the group of movie stars around her has been retweeted over 2.5 million times already, in less than a day. And that’s what the Academy Awards sees as the use of Twitter. It’s a way to get lots of attention fast. Twitter is now the way to get people to participate with TV at an immediate pace. The whole thing is based on the visual content; this time it’s the selfie!
When we’ve talked about the uses of Twitter, the main point has been that it’s a specific tool. If something very news-oriented is going on, whether it’s the Olympics or the Oscars or some famous person caught in an embarrassing situation, Twitter is the vehicle that people are using to get their thoughts out. And TV has figured out how it can benefit them. TV advertisers have, also.
One of the big uses of Twitter has been the ease of finding things via #hashtags. Twitter has always been good if you are famous and you want people to stay involved with you on a minute by minute basis. TV networks have realized that this can work for them by keeping people emotionally involved with their show.
Twitter has accommodated this need by making it possible to tweet photos as well as links (which it has always been able to do). Now with photos, advertisers and TV shows can get a visual marker out there. In the case of Ellen DeGeneres, her picture is exploding through the world of Twitter.
So, the question is– how can you use Twitter to further your marketing goals?