Why Use YouTube for Business-to-Business? Here are a couple of reasons. The most important is, if you use it correctly, it’s great for getting your website higher up in the search sites. The second one, and it’s almost as important, is many people would rather watch a short video about your company than read a lot of text about it!
Archive for the ‘Social Media’ Category
The Institute for Social, Search & Mobile Marketing (ISSMM)
Friday, July 1st, 2011Are you looking for a professional organization where the top people in social media and mobile all get together to help each other learn more about 
this new constantly evolving field of communication? The Institute for Social, Search & Mobile Marketing (ISSMM) is that place. I had the pleasure of giving the lunch keynote talk at the group’s Executive Roundtable last week. And a big part of the pleasure was getting to listen to Charlene Li lecture and facilitate the meeting. (more…)
Two Social Media presentations in one day
Wednesday, June 22nd, 2011I’m on Kerry Heaps show Kerry’s Network Business Talk Radio tomorrow, June 23 at 7 AM PST. I’ll be talking about branding and how to Get Famous. Hope you’ll tune in. You can tweet questions to @kerryheaps.
(more…)
“Which Social Media tools should I use?”
Tuesday, June 21st, 2011Which Social Media tools do you use? That question is asked of me a lot. And, the more important question they really want the answer to, “Which Social Media tools should I use?”
That is really the key to it all. Social Media is just a tool kit. Whether it’s your blog, or YouTube, Or Twitter or LinkedIn or Facebook, it just seems too complicated. So when we, at Placemaking Group, help our clients, we try to identify the right tools for the job. 
And now the research firm, Itracks, has come up with some numbers that can help. They asked business leaders if they use Social Media and which tools do they use. The whole story is below, but the key is, they found that 89% of companies surveyed are using social media, and 49% of them believe LinkedIn provides the best return on investment. (more…)
Get Social: “Play” Outside Your Web Site
Thursday, June 16th, 2011Post your PPT presentations and other video content on your website and also on social media sites that, although not as widely used as Facebook and LinkedIn, already have a following. For maximum exposure sync your LinkedIn and Facebook accounts with these correlating sites as well. This will help to boost views and visibility.
SlideShare is one online resource that’s well done, well used and connected in the business marketing arena.
Jerry Seltzer on learning how to blog
Friday, May 13th, 2011Have you thought about writing a blog? There are plenty of really good reasons to have a blog. It helps Search Engine Optimization (SEO) and can establish you as an expert in your field. Or, some people just have an incredible personal story to tell and they just have to tell it!
Jerry Seltzer has had an amazing career. His dad invented the sport of Roller Derby and when Jerry took over, he made it a nationally televised sport. He helped establish computer generated ticketing with BASS tickets in Northern California and then Ticketmaster nationally. He tried to stay retired, but you know what that’s like! So he gets interested in blogging. He writes a wonderful blog about his many interesting moments in his life, from working with Bob Dylan and the Rolling Stones, to helping shepherd the new fabulous growth of Women’s Roller Derby leagues internationally.
I recommend reading his entire blog, but here’s Jerry’s newest post… on how he started blogging… (more…)
