Our client and partner business, BamMagazine.com, was wondering about the best time to send an email. When would a marketing email most likely get read and perhaps responded to?
As we searched around, we ran across a really interesting blog post about that very subject. You can click and read the whole post on Haley Marketing’s blog.
What they found out for email marketing was that: (more…)
How do you promote your venue and events these days? Our intern, Miranda Erokan went to the SF MusicTech Summit and wrote this blog post…
On Monday, Feb. 13, the music industry professionals of Northern California gathered together at San Francisco’s Hotel Kabuki for a day of lectures, panel discussions, and networking at the SF MusicTech Summit 2012. Presenters ranged from professional musicians to venue owners, from entertainment lawyers to social media gurus. (more…)
Social media is perfect for event marketing because, if done well, it can convey a real sense of the event. And that creates a sense of excitement and increases attendance. Done well is the key.
Hard work is more important than a large budget. The most successful promotions look easy. That’s because behind them is a lot of thought, preparation, planning, hard work, attention to details and more hard work. Here are some tips to make it work.
Photo of the Astounding Electric Magic Elixir Medicine Show captures a glimpse of the silliness and fun of the Gold Rush Days event in Old Sacramento.
Can open leadership, using social media as a prime tool, help you to get your team and clients together with your plans for the future of your company?
As I mentioned a couple of months ago, I had the pleasure of giving the lunch keynote talk at The Institute for Social, Search & Mobile Marketing (ISSMM) Executive Roundtable. And a big part of the pleasure was getting to listen to Charlene Li lecture and facilitate the meeting. Charlene is one of the true experts in how to effectively use social media. Her original book, Groundswell, is a best-selling primer on the subject. 
Now her new book, Open Leadership, is a great place for CEOs to learn how to use social media to be more effective leaders.
She begins by letting you decide if you’re willing to run your company using open leadership. If you’re not, then social media won’t help you. But if you are, then you’ve come to the right place. She gives some great examples of open leaders, including Captain Michael Manazir, who helms the nuclear aircraft carrier USS Nimitz. She shows how an effective leader must be open, even when running an aircraft carrier! She describes the benefits of openness with numbers, including an ROI. (more…)
How do you make your Downtown Famous? How do you get visitors to shop and eat at the restaurants? How do you get businesses to move in?
Miriam Schaffer and I are going to be giving a talk about those issues this week at the California Downtown Conference in Riverside, CA. If you haven’t registered for the conference yet, there is still one day, so do it!
We at the Placemaking Group have had the privilege of helping to make many downtowns famous. When we start the process, one of the first things we do is to get the group who hired us to understand that there are specific things that make your downtown different from the downtowns of neighboring cities. Sometimes if you’re too familiar with your own downtown, you don’t even realize the differentiators. That’s where we come in. We’ll talk to the people walking in your downtown. We talk to the businesses that are there. We’ll listen to what is said and what isn’t said. (more…)
Many people told me that they wished they had gone to the last ISSMM event a few months ago at the Wente winery. Well here’s their next event. It should be a really instructive conference called CONVERGE 2011.
And the exciting news is, you can get an additional 10% discount if you put in PMG (that’s for Placemaking Group!) in the discount code box! I’ll be facilitating a panel at the event, but look below at everyone else who will be there. Quite star-studded! See Registration for Agenda, Speaker Profiles, and discounted hotel rates. (more…)
I was on Kerry Heaps’ radio show this morning. We talked about the concept of an effective Press Release.
A press release used to have one specific job to do. It was the way to get the attention of a journalist and get them to write the story you are trying to interest them in. A press release written correctly and thought through as far as how you’re influencing the journalist, is one of the best ways of getting a story placed. But the chance of any particular press release accomplishing that has always been small.
Now a press release has a couple of purposes. (more…)
Blog Author
Dennis Erokan
