Archive for the ‘Publicity’ Category
Wednesday, December 14th, 2011
Building a brand involves connecting with a community that will become loyal to you. That’s especially true when you are a local business relying on consumers in your city or town to uphold your reputation and keep traffic coming through the door.
A community that speaks highly of your business or organization serves to get the word out and convey your key messages. So give them something to talk and tell others about that means something to them. Keep your brand in front of them by telling your story — in a relevant way – through a combination of traditional media and social media. (more…)
Posted in Branding, Marketing, Publicity, Social Media | No Comments »
Sunday, October 9th, 2011
How do you make your Downtown Famous? How do you get visitors to shop and eat at the restaurants? How do you get businesses to move in?
Miriam Schaffer and I are going to be giving a talk about those issues this week at the California Downtown Conference in Riverside, CA. If you haven’t registered for the conference yet, there is still one day, so do it!
We at the Placemaking Group have had the privilege of helping to make many downtowns famous. When we start the process, one of the first things we do is to get the group who hired us to understand that there are specific things that make your downtown different from the downtowns of neighboring cities. Sometimes if you’re too familiar with your own downtown, you don’t even realize the differentiators. That’s where we come in. We’ll talk to the people walking in your downtown. We talk to the businesses that are there. We’ll listen to what is said and what isn’t said. (more…)
Tags: advertising, deliver the message thru PR, email marketing, Social Media
Posted in Advertising, Issues Management, Marketing, Publicity, SEO, Social Media | 1 Comment »
Tuesday, September 6th, 2011
Many people told me that they wished they had gone to the last ISSMM event a few months ago at the Wente winery. Well here’s their next event. It should be a really instructive conference called CONVERGE 2011.
And the exciting news is, you can get an additional 10% discount if you put in PMG (that’s for Placemaking Group!) in the discount code box! I’ll be facilitating a panel at the event, but look below at everyone else who will be there. Quite star-studded! See Registration for Agenda, Speaker Profiles, and discounted hotel rates. (more…)
Tags: mobile marketing, networking industry, silicon valley, Social Media
Posted in Publicity, SEO, Social Media | No Comments »
Thursday, September 1st, 2011
I was on Kerry Heaps’ radio show this morning. We talked about the concept of an effective Press Release.
A press release used to have one specific job to do. It was the way to get the attention of a journalist and get them to write the story you are trying to interest them in. A press release written correctly and thought through as far as how you’re influencing the journalist, is one of the best ways of getting a story placed. But the chance of any particular press release accomplishing that has always been small.
Now a press release has a couple of purposes. (more…)
Tags: press release optimization
Posted in Journalists, Marketing, Publicity, SEO, Social Media | No Comments »
Tuesday, May 31st, 2011
Issuing press releases is integral to almost all of the marketing communication programs we implement for businesses and organizations, because it is key to driving traffic to ones website.
Cision, http://us.cision.com, recently issued a tip sheet, “Optimizing Your Press Releases: Ten Ways to Rule the Rankings.” It details how keywords, tags, links and visuals increase search engine optimization (SEO). With today’s social media, the press release is not just for the press or the media, it’s for anyone who is looking for information that you are writing about. Press releases need to be 400 words or less and a quick read. Links to your site or other relevant information will give the reader the information they need. (more…)
Tags: keyword bible, press release optimization, search engine rankings
Posted in Marketing, Publicity, SEO | No Comments »
Friday, May 13th, 2011
Have you thought about writing a blog? There are plenty of really good reasons to have a blog. It helps Search Engine Optimization (SEO) and can establish you as an expert in your field. Or, some people just have an incredible personal story to tell and they just have to tell it!
Jerry Seltzer has had an amazing career. His dad invented the sport of Roller Derby and when Jerry took over, he made it a nationally televised sport. He helped establish computer generated ticketing with BASS tickets in Northern California and then Ticketmaster nationally. He tried to stay retired, but you know what that’s like! So he gets interested in blogging. He writes a wonderful blog about his many interesting moments in his life, from working with Bob Dylan and the Rolling Stones, to helping shepherd the new fabulous growth of Women’s Roller Derby leagues internationally.
I recommend reading his entire blog, but here’s Jerry’s newest post… on how he started blogging… (more…)
Tags: BASS tickets, blogs, jerry seltzer, roller derby, SEO, Ticketmaster
Posted in Marketing, Publicity, Social Media | 3 Comments »
