Staying in touch with trends that can support or negatively impact your marketing success is key. Here’s a compilation of marketing communication trends – some newer than others – to consider as we head into 2013.
Mobile Devices Own the Day: As the power and sophistication of mobile devices grows, they’ve become the “central processing units” for our lives. Make sure your business is visible on mobile. About 55% of the U.S. population owns a smart phone, and 78% of them don’t leave home without it. Source: Social Media Today
The Daily Deal is Dead: Consumers are losing interest and merchants are sour on offering such large discounts. Many are moving into offering special packages but at full price and in niche markets such as extreme adventure travel. Source: San Francisco Business Times