Archive for the ‘Mobile Digital Strategy’ Category

2013 Marketing Trends to Consider for Success

Friday, January 4th, 2013

Staying in touch with trends that can support or negatively impact your marketing success is key. Here’s a compilation of marketing communication trends – some newer than others – to consider as we head into 2013.

Mobile Devices Own the Day: As the power and sophistication of mobile devices grows, they’ve become the “central processing units” for our lives. Make sure your business is visible on mobile. About 55% of the U.S. population owns a smart phone, and 78% of them don’t leave home without it. Source:  Social Media Today

The Daily Deal is Dead: Consumers are losing interest and merchants are sour on offering such large discounts.  Many are moving into offering special packages but at full price and in niche markets such as extreme adventure travel.  Source: San Francisco Business Times

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Posted in Branding, Design, Direct Mail, Marketing, Mobile Digital Strategy, Online Marketing, Video | 4 Comments »

QR Codes – When to Use Them and When Are They Just Annoying

Monday, November 19th, 2012

QRCodeYou’ve seen QR codes (or Quick Reader codes -example to the right is one for our website),  but perhaps you don’t know what to do with them or why they are there. Of the 110 million U.S. smartphone owners (comScore, August 2012) only about 4.5% scanned a QR code last month, according to comScore. Why, and more importantly why should you scan the code?

Most people don’t see the reward to sign up for an email or get a white paper as enough incentive. QR codes have been in use internationally for over 10 years, but only about 18 months in the U.S. They were invented by Toyota in 1994 as a way to manage inventory of parts.

They are a great tool for marketing if you know when to use them. So how to best use a QR code? They have opened up lots of interesting possibilities. Here are some of the best ideas we’ve found for QR codes. (more…)

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Posted in Advertising, Marketing, Mobile Digital Strategy, Web sites | 2 Comments »

Social Media, Convert Brand Cache Into Cash

Thursday, May 24th, 2012

There’s a conference coming up in two weeks that I’m attending and I recommend. It’s Converge 2012: The Business of Social Media at the Silicon Valley Marriott in Fremont. Today, there’s an integration taking place of sound business management strategies, traditional brand management and the digital brand experience through social media. Is your company turning brand cache into cash? With social media, your customers should have passion, excitement and enthusiasm for your brand. (more…)

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Posted in Branding, Mobile Digital Strategy, Social Media | No Comments »

Tips to Take Your Website Mobile

Tuesday, February 14th, 2012

Staying in front of clients and customers means delivering relevant  information to them when and where they need it.

In today’s go-go world this is often not at a desk but through a growing list of mobile devices. This list starts with smart phones and tablets such as the iPad and the Motorola Xoom Android, the blackberry Playbook and the list is growing. (more…)

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Posted in Marketing, Mobile Digital Strategy, Web sites | 28 Comments »