Archive for the ‘Issues Management’ Category

Toyota needs some Crisis Management lessons.

Monday, February 8th, 2010

Placemaking Group’s Crisis Management guru, Irv Hamilton, has some ideas for you… The headlines every day demonstrate the importance of preparing forthat time when bad news happens. There are countless bad-news triggers.   Accidents, earthquakes, criminal acts, health challenges… The list goes on.

No one is immune from bad news.  And badly handled, it can have serious consequences.

Toyota is a case in point.  (more…)

Two excellent books about social media and PR.

Wednesday, December 30th, 2009

“Let’s say you were asked to design a graduate-level course on the implications of social media for public relations. What are the top resources you would be sure to include?”  Joe Klimavich President of Boston’s Klimavich Communication WebMechanic, asked recently.

I’ll tell you about two books that I’m going to have my Saint Mary’s College PR class read next semester… (more…)

Tiger Woods is playing to the Vacuum– Crisis Management

Tuesday, December 1st, 2009

Irv Hamilton, our crisis management expert at Placemaking Group, sent this note to me. After I read it I thought, I want everyone to read it! So…

A vacuum is a curious thing.  It is consciously seeking to fill the void that makes a vacuum a vacuum.

In news, vacuums are largely made up of missing information.  It used to be that reporters would seek to satisfy the vacuum’s desire for more information by asking questions and reporting.  Then the reporter would fill the vacuum’s void by sharing what he or she had learned, in the form of news.  (more…)

Employees can be the best Brand Ambassadors.

Sunday, November 29th, 2009

Anne Sauve, a Toronto-based marketing communications consultant asked, “What do you think the role of employee communications is in the context of brand-building?”

One of the most important groups that we advise our clients to communicate with are the employees of their own company. They often know the brand intimately.

If they don’t project a good brand message, the problem can be that no one has helped them to understand it. So they tell it from their perspective–but then it might be their own individualized perception rather than the company’s well-thought-out brand message. If the branding is “created” or “fake,” that won’t do any good, either, because the employees won’t believe it (and might even resent it). (more…)

Without a clear understanding of marketing, the biggest can be losers.

Sunday, August 23rd, 2009

Why aren’t people buying GM cars? And a more important question… why does GM lose $4,141 on every car it sold last year?

One of my heroes, Al Ries, wrote a long detailed analysis of GM’s marketing problem for Advertising Age. Their problem is that for years now, GM’s idea of marketing is advertising. GM spent $36 billion on U.S. advertising in the past ten years. But, as Al points out, you can spend an enormous amount of money on advertising, but if you don’t have a clear understanding of your brand and brand message, then the largest advertising budget in the world won’t help. (more…)

LinkedIn has legs.

Friday, July 17th, 2009

What do you use LinkedIn for?  I’ve been talking to Elliot Kallen, Chuck Ballweg and Yvette Mays of Prosperity Financial Group about the advantages of being listed in LinkedIn. So, LinkedIn has been on my mind.

I’ve read a couple of really good articles about LinkedIn recently (that I linked to below). The key point each of them makes is that LinkedIn has a place along with Facebook, MySpace and Twitter– and that place is WORK! (more…)

Swine Flu Crisis Communication

Wednesday, April 29th, 2009

Is there a swine flu epidemic?  Or not?

The fact that more than 150 people are reported to have died in Mexico is tragic for those who are suffering with what has been labeled swine flu. The question on our minds is, how does it affect us? Should we panic?

This is definitely a classic example of crisis communication and management.  Crisis communication requires very careful handling. The spokesperson should appear to be confident and in charge of the press conference. There should be an expert there to give background information or explanation of the specifics. No one should say “no comment” and no one should act like they don’t have a real clear understanding of the situation as is stands at this moment.                    (more…)

“Groundswell: Winning in a World Transformed by Social Technologies”

Friday, April 17th, 2009

Are you a corporate brand manager with an extra $250,000 to spend this year? Have you been wondering if the new Social Media world of Web 2.0 is right for your brand? Well, this book is for you! “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff is a fascinating read. (more…)

A PR professional’s job is to make a journalist’s job easier.

Monday, March 30th, 2009

What did you find the hardest about the transition (from journalist to PR professional?)

Kay Paumier of Communications Plus, a Bay Area PR company, asked that question recently. She wanted to hear from journalists turned PR pros. What did you find the hardest about the transition?

For a few decades I ran a magazine publishing company. So as journalists, our job was to get the story done and done right. That was the most important thing. Journalists usually have deadlines– we sure did—and we had to get the story out. The thing I had to learn when I switched to PR is that my job was to make the journalist’s job easier. That was quite a switch. As a journalist, you’re all about production. Get the story done and get on to the next one.                      (more…)

Cause Marketing can be a great draw for good PR.

Tuesday, February 24th, 2009

OK, you may ask, what is cause marketing?

Yesterday I had the pleasure of sitting down with Bruce Burtch, the cause marketing catalyst. Bruce has developed many of the most successful cause marketing campaigns in the Bay Area. Cause Marketing is the development of a marketing partnership between a nonprofit and for-profit organization– each party receives benefit toward their individual marketing objectives, while striving to create a greater good through their combined resources. In most cases, the nonprofit organization seeks funding and public awareness; while the for-profit organization seeks increased brand recognition, enhanced public relations and greater sales generation. Very good for both sides!      (more…)