The Olympics, last year, was the biggest single Social Media event so far in history. It resulted in more posts, including Twitter, than 2012 Super Bowl, 2012 Grammys, 2012 Oscars, 2012 Golden Globes, and all seven games of the 2011 World Series combined.
This year, the Super Bowl is fighting back. According to Eric Kass in his post “For Second Year, Super Bowl Has Social Media Command Center” there will be over 100 Social Media volunteers working in New Orleans to answer questions and disseminate important information about the event and its locale, according to the New Orleans Times-Picayune. So the NFL and the Super Bowl, along with the New Orleans Tourism Marketing Corporation are going to be ready for the social onslaught.
As we’ve talked about in the past, for social media to really go viral, there has to be a personal, heartfelt connection. When that happens, the numbers go through the roof. Let’s see if the 49ers and the Ravens can get that kind of personal excitement going on!