To get people to talk about something, to be excited about something on social media, the subject has to capture their hearts as well as their minds. We know from various political endeavors, once people get emotionally involved, social media buzz soars. So, how about something that is essentially positive, exciting, and holds all sorts of emotional connections?
The Olympics are perfectly made for social media. (more…)
If your business has a promotional Facebook Fan Page, you’re probably already familiar with the Photos, Map, and Events apps that come standard with your Page, but did you know there’s a wide array of third-party Facebook apps offering additional functionality to choose from?
Adding an app or two can add excellent value to your Page, allowing your customers access to more information and ways to interact with your online presence.
Here are five of our favorites.
Static HTML can add a beautiful custom page to your Facebook presence
With this powerful app, an additional page can be completely customized using HTML code and images hosted on your own server. Use Static HTML to promote a sale or event, welcome your new fans, or provide your business’s story in a visually compelling way.
Oakland City Center displays its popular Twitter feed with a Facebook app
If your business has a lively Twitter account, Tweets to Pages offers your Facebook fans who aren’t on Twitter a way to see the valuable content you’ve been posting. This excellent app displays your latest tweets and promotes cross-traffic between your social networking presences.
Reward your Facebook fans for loyalty by offering exclusive online coupons and promotions using a Coupons app. You can create Facebook fan-only coupons and limit your vouchers to one per fan. Coupons are a great reward for asking fans to share your Page with others.
If your business has an email newsletter, increase your subscribers by adding an opt-in sign up form to your page. Vertical Response, Constant Contact, MailChimp, and Campaign Monitor all offer easy-to-use apps. If you use another service, Static HTML can also host a sign-up form.
Pinterest as seen on the McRoskey Mattress Facebook Page
Share your curated boards and pins with your Facebook Fans who aren’t on Pinterest for a more dynamic page with this easy-to install app. Pinterest has proven itself to be a powerhouse at generating click-throughs to posted content, providing a boost to site traffic.
by Deirdre Spencer, Senior Designer
Why is it important to write press releases?
At a recent talk to the Keiretsu Forum’s Entrepreneur Academy, I was asked that. The person’s question focused on whether distributing a press release has any value.
The answer is yes there is value. It may be in the form of new business, gaining media attention, driving traffic to your website, or increasing search engine rankings, and we have experienced all of these.
Press Release Success (more…)
Blog Author
Dennis Erokan
