As we searched around, we ran across a really interesting blog post about that very subject. You can click and read the whole post on Haley Marketing’s blog.
What they found out for email marketing was that:
-Most people check emails 6am-8am. At Placemaking Group, we like to send marketing emails out in the morning. This preference probably comes from our Public Relations knowledge that reporters tend to look at their email in the morning. But, now we find out that really early in the morning is even better! Hmmm.
-Weekends are becoming very popular times to check email. It’s surprising to think that lots of people are checking their email during the weekend. But heck, I know I myself am checking email all weekend long. It is interesting to find that the research shows this is true for many people. And it makes sense, when you think about all of the interruptions during the work week, and all the work that needs to get done during the day. Plus, with all of smartphones and iPads, it’s now easier to check your email at all times, wherever you are.
So, we recommended to BamMagazine.com that a great time to send a marketing email is first thing on Thursday morning to get the weekend going or on the weekend!