How do you promote your venue and events these days? Our intern, Miranda Erokan went to the SF MusicTech Summit and wrote this blog post…
On Monday, Feb. 13, the music industry professionals of Northern California gathered together at San Francisco’s Hotel Kabuki for a day of lectures, panel discussions, and networking at the SF MusicTech Summit 2012. Presenters ranged from professional musicians to venue owners, from entertainment lawyers to social media gurus.
My personal favorite discussion of the day was Nic Adler’s talk on using social media to market venues. He has run the Sunset Strip’s iconic Roxy Theatre since 1998 and has helped reinvent it into one of the most fan-oriented venues around. Something I found particularly interesting is The Roxy’s use of unconventional social media formats to market the venue. Adler detailed their use of not only the usual suspects (Facebook, Twitter, etc.) but also sites such as Pinterest and Instagram to get the fans involved. This has led to patrons becoming true fans of the venue itself, as opposed to merely loving the bands who come through. Adler sees the venue as a brand in itself, with its own distinct personality that they can further enhance.
Adler also described how he helped bring the venues and clubs of the Sunset Strip from a group of competitors into a big community and family. He started by tweeting promotions for the Viper Room’s shows, and soon they reciprocated. This has led to a sense of community among the venues. He is now co-producer of the Sunset Strip Music Festival, which celebrates the strip’s history and future.