How do you promote your venue and events these days? Our intern, Miranda Erokan went to the SF MusicTech Summit and wrote this blog post…
On Monday, Feb. 13, the music industry professionals of Northern California gathered together at San Francisco’s Hotel Kabuki for a day of lectures, panel discussions, and networking at the SF MusicTech Summit 2012. Presenters ranged from professional musicians to venue owners, from entertainment lawyers to social media gurus.
My personal favorite discussion of the day was Nic Adler’s talk on using social media to market venues. He has run the Sunset Strip’s iconic Roxy Theatre since 1998 and has helped reinvent it into one of the most fan-oriented venues around. Something I found particularly interesting is The Roxy’s use of unconventional social media formats to market the venue. Adler detailed their use of not only the usual suspects (Facebook, Twitter, etc.) but also sites such as Pinterest and Instagram to get the fans involved. This has led to patrons becoming true fans of the venue itself, as opposed to merely loving the bands who come through. Adler sees the venue as a brand in itself, with its own distinct personality that they can further enhance.
Adler also described how he helped bring the venues and clubs of the Sunset Strip from a group of competitors into a big community and family. He started by tweeting promotions for the Viper Room’s shows, and soon they reciprocated. This has led to a sense of community among the venues. He is now co-producer of the Sunset Strip Music Festival, which celebrates the strip’s history and future.
I love the idea of using Pinterest and instagram for the company my group is working with! Such great ideas… thanks for the tip!!
I love the idea of using social media to not only promote the artists coming in, but to create a culture surrounding the venue itself. Interesting way to brand the venue and keep guests coming back!
I think the use of so many different social medias shows how well Adler understands the benefits of media for PR. Not only can he reach different crowds this way but it shows that he is in the know of the newest medias as well. In addition, his ability to turn competitors into supporters worked to his benefit. It would be interesting to see if other campaigns and companies could benefit from this approach.
This is such a creative and new way of thinking about Social Media! I currently just use Facebook to publish info for my internship but using apps like Pinterest is soo smart, I will definitely look into that for my organization.
In currents times, I think it has become more effective to visually see an image instantly like Instagram in social media. You receive instant access to the image without having to click on a link or another page. Images are also more thought provoking and sometimes have more meaning than words. Although twitter offers this service, you have to click on a link to see the image which might be a distraction to some. I think Alder did a great job of using a variety of social media sites to attract all different types of people.
Using social media is a really good idea since pretty much everyone is on one social networking site. I never thought to use Instagram or Pinterest to promote a business before but with these two quickly becoming extremely popular it seems like it would reach a lot more people and in a different way than facebook or twitter.
With the significance of social media in today’s society, especially within the music industry, I find that it is very important for all aspects of the industry to take part in social media, such as the venues themselves. Using all social media outlets can allow the venues to get desired attention and gain the respect that they do deserve. Many times venues can be overlooked because the artists are usually the main attraction. However, by involving those who attend the venues through social media outlets, it can allow these people to further connect with the venue, which can be very beneficial.
I think that the idea to market on newer social media platforms (Pinterest and Instagram) as well as the old favorites (Facebook and Twitter) has become essential in todays media world. Social media sites if used the correct way are FREE advertising. Companies should make an effort to have all social media platforms covered as well as researching up and coming ones.
I though this article was great! I think it is very smart to use Pinterest and Instagram to get the fans involved and to create true fans of the venue itself, instead of just the bands that perform there.
Using ideas such as Instagram and Pinterest for companies have truly enabled them to reach out to diverse demographics. Getting fans involved through these social media sites, in the bands that perform will encourage their followers to potentially follow these bands and give them more fans. This is a fantastic idea!
Outstanding article over again! I am looking forward for your next post!
Great article! It is interesting to see the sense of community when it comes to promotion. Since my firm is doing an event with another PR firm from class, it may be beneficial for both of us to begin posting about both sides of the event, in an attempt to generate more awareness about our clients.
Great article! It is interesting to see the sense of community when it comes to promotion. Since my firm is doing an event with another PR firm from class, it may be beneficial for both of us to begin posting about both sides of the event, in an attempt to generate more awareness about our clients. Also, it is interesting and creative to not only promote the bands, but the venue itself!
Social Media platforms are always changing and new ones are always coming out. It is so important today to use all of them. This is great. Your blog posts are giving me great ideas to help my future career.
This is a great use of social media not only is it creating the Roxy as a brand. By using these social medias that are more visual it allows people to see what it is like to experience a show at the Roxy. This means they can attract people in not who just want to see a particular band but also people who just love the venue.
I believe that using social media sites, such as facebook and twitter, is a great way to get the word out. It is a simple tool that allows companies to reach a large population.
Subject: SMC
I really enjoyed reading this article. It brings up a really good point in utilizing some of the not so mainstream social media formats. Nic Adler’s idea of presenting the venue as a brand itself is very clever. Furthermore, his idea of creating a community or family atmosphere on the Sunset Strip is great, and I’m sure it wil prove incredibly beneficial to all nearby venues and clubs.
It’s great how some companies take it upon themselves to go beyond the typical cliche methods of social media and branch out to other creative avenues like Pinterest and Instagram. It makes the company seem more diverse and unique.
Thinking outside of the box is necessary in order to achieve competitive advantage and make progress in the world of PR and marketing. Interesting to see how some of the not-so-mainstream platforms such as Pinterest (well, now becoming more popular) and Instagram can be used by companies to build brand equity and awareness.
I can see the alternative sources of social media grow more and more popular than facebook/twitter. Especially Instagram and Pinterest since they give users more of a visual aspect of events and shows than Facebook and Twitter. I believe Adler’s idea of using the venue as a brand itself is very innovate and soon will soon to copy his idea.
I can see the alternative sources of social media grow more and more popular than facebook/twitter. Especially Instagram and Pinterest since they give users more of a visual aspect of events and shows than Facebook and Twitter. I believe Adler’s idea of using the venue as a brand is very innovate and soon will soon to copy his idea.
Instagram is the next best thing, especially since people want to be able to get a visual of what exactly a company is attempting to advertise. Pinterest also has the same idea by being able to “pin” images that belong or have to do with the company. Good post!
It’s interesting to see he decided to include Pinterest and Instagram because when I think of social media I think of Twitter and Facebook. However, these two are also becoming very popular. Adler definitely knows how to take advantage of social media for his company.
I agree with Ellie and love the idea of using Pinterest to promote a venue. I have only just recently joined and find myself surprised at how much I have become aware of because of the website. I think it is important to at least try each social media to see what works and what does not.
This is a very interesting and fairly new way of marketing and reaching out to people. While Pinterest and Instagram are rather new concepts, they are quickly becoming as well known as Facebook itself so getting into this from the marketing standpoint is a great idea. Marketing in products and networking sites that people use on a daily basis gives a company a lot of exposure to many potential clients.
I am not really in the social media loop but i see why it could be beneficial for me to join in. I work at a bar in the city and am always trying to think of ways to promote it and bring it business. The idea of Pintrest seems interesting but the idea I love is instagram. If people could somehow tag themselves in pictures they take in the bar of themselves having a good time it could make for a much better testimonial than anything on yelp. people want to have visuals for eveidence of a good time. now a days hear say isnt exactly the best way of getting the good word out.
I think using Pinterest and Instagram to get fans involved is a great idea! This will defiantly bring more revenue to the company and grow a greater cliental.
I think this is a great article that brings light to the impact new social media like Pinterest and Instagram can have. Each can easily highlight different aspects visually, which may bring great appreciation by people who come across these sites. This idea of using social media to promote venue’s is very clever and I think people will catch on quickly.
Another clear example of Social Networking aking over not just advertising but the world. One has to wonder what’s next. To be clear, since tone is lost in text, I’m not saying this in a bad way, but rather a matter of fact (maybe even a bit of excitment).