Did you think you had a good understanding of gamification and that it wasn’t right for your company? Well, I attended Converge Cup Silicon Valley, the most recent event put on by ISSMM, the Institute for Social, Search and Mobile Marketing last Thursday. I got a whole new view.
Kris Duggan, the CEO of Badgeville (http://www.badgeville.com/), gave an really interesting talk on another aspect of social gaming. His talk was on helping to instill Behavior Management. Or as they call it, Behavior Lifecycle Management. In other words, using gamification to incentivize employees to fulfill goals in their strategic plan.
Monetary rewards, yearly salary and bonuses, are always the place that you start as a leader. But research has shown that recognition, if it seems fair, can really stimulate good work.This is something almost any company can use.
Scott Schnaars, a Director at Badgeville, gave great examples of social gaming that can really energize and focus your team. And the nice thing is, this can work with a team that is all over the country (or all over the world). ISSMM has put on very stimulating conferences based around Social Media and Mobile Marketing. See you all at the next ISSMM event, K1 Speed Executive Roundtable in February.
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