This is perfect timing. Right after our last post on this blog where we talk about what is the important rule when designing a website, Beyonce shows that she understands! She wants a website that tells her story in images and words– her brand! The website she has now is basically a blog, and it doesn’t represent her brand. That’s what we make sure our clients understand– our goal is to tell your story -your brand- effectively to your core audience, the people you want to influence!
Here’s some of her story…
“Beyonce herself hates the website because she doesn’t think that it looks like who she is as an artist, someone who likes fashion and art and photography and travel,” said one executive familiar with Ms. Knowles’ plans. “She has all sorts of interests and wants to communicate that,” said the person, adding that the star wants the new site to be “daring and forward-thinking.” Click here to read the whole article in AdAge.
Tags: Branding, telling story in images and words, website branding
This is really interesting! Are you going to be helping with the new website? Maybe one of the groups from our class can come up with something for her as a client? Wouldn’t that be fun! I bet my group would be really interested… if only we could get Beyonce to agree….