Archive for September, 2011

CONVERGE 2011

Tuesday, September 6th, 2011

Many people told me that they wished they had gone to the last ISSMM event a few months ago at the Wente winery. Well here’s their next event. It should be a really instructive conference called CONVERGE 2011.

And the exciting news is, you can get an additional 10% discount if you put in PMG (that’s for Placemaking Group!) in the discount code box! I’ll be facilitating a panel at the event, but look below at everyone else who will be there. Quite star-studded! See Registration for Agenda, Speaker Profiles, and discounted hotel rates. (more…)

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BamMagazine.com Launches September 15, 2011

Monday, September 5th, 2011

Just like BAM Magazine but without the paper.  That’s the new paradigm. If you want to keep up with breaking news, you can’t wait for it to be written, printed and then distributed.

Jerry Seltzer, in his blog post “Extra, Extra, read all about it” writes about how he used to subscribe and read three newspapers. Now he get’s his news online. So, we’re doing the same thing with BamMagazine.com.

Here’s what Jim Harrington reported today… BAM magazine will return as website – San Jose Mercury News www.mercurynews.com

(more…)

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How to Write an Effective Press Release.

Thursday, September 1st, 2011

I was on Kerry Heaps’ radio show this morning. We talked about the concept of an effective Press Release.

A press release used to have one specific job to do. It was the way to get the attention of a journalist and get them to write the story you are trying to interest them in. A press release written correctly and thought through as far as how you’re influencing the journalist, is one of the best ways of getting a story placed. But the chance of any particular press release accomplishing that has always been small.

Now a press release has a couple of purposes. (more…)

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