Issuing press releases is integral to almost all of the marketing communication programs we implement for businesses and organizations, because it is key to driving traffic to ones website.
Cision, http://us.cision.com, recently issued a tip sheet, “Optimizing Your Press Releases: Ten Ways to Rule the Rankings.” It details how keywords, tags, links and visuals increase search engine optimization (SEO). With today’s social media, the press release is not just for the press or the media, it’s for anyone who is looking for information that you are writing about. Press releases need to be 400 words or less and a quick read. Links to your site or other relevant information will give the reader the information they need. (more…)