Archive for May, 2011

Tips for Search Optimized Press Releases

Tuesday, May 31st, 2011

Issuing press releases is integral to almost all of the marketing communication programs we implement for businesses and organizations, because it is key to driving traffic to ones website.

CISION-logoCision,, recently issued a tip sheet, “Optimizing Your Press Releases: Ten Ways to Rule the Rankings.” It details how keywords, tags, links and visuals increase search engine optimization (SEO). With today’s social media, the press release is not just for the press or the media, it’s for anyone who is looking for information that you are writing about. Press releases need to be 400 words or less and a quick read. Links to your site or other relevant information will give the reader the information they need. (more…)

Jerry Seltzer on learning how to blog

Friday, May 13th, 2011

Have you thought about writing a blog? There are plenty of really good reasons to have a blog. It helps Search Engine Optimization (SEO) and can establish you as an expert in your field. Or, some people just have an incredible personal story to tell and they just have to tell it!

JerrySeltzerJerry Seltzer has had an amazing career. His dad invented the sport of Roller Derby and when Jerry took over, he made it a nationally televised sport. He helped establish computer generated ticketing with BASS tickets in Northern California and then Ticketmaster nationally. He tried to stay retired, but you know what that’s like! So he gets interested in blogging. He writes a wonderful blog about his many interesting moments in his life, from working with Bob Dylan and the Rolling Stones, to helping shepherd the new fabulous growth of Women’s Roller Derby leagues internationally.

I recommend reading his entire blog, but here’s Jerry’s newest post… on how he started blogging… (more…)

Get Famous with Social Media at the Pleasant Hill Chamber

Sunday, May 8th, 2011

I’m doing my Get Famous talk at Brandman University for the Pleasant Hill Chamber of Commerce on Friday the 13th! And I’m going to spend some extra time with this talk focusing on getting famous using Social Media and Public Relations. Here are the details from the Pleasant Hill Chamber… (more…)

Interview about the Branding Blueprint.

Wednesday, May 4th, 2011

Here’s an interview I did with Brian Sullivan of Precise Selling who is the radio talk show host of HotTalk 1510 ( last week!