“Was Gap right to return to old logo following revolt on social media platforms?” Asks Sindy Foster, Managing Partner – Shere Marketing Online in the U.K. (more…)
Archive for October, 2010
The Gap doesn’t need a new logo.
Wednesday, October 27th, 2010Small Budgets Demand Targeted Marketing
Tuesday, October 26th, 2010Three Tips for Niche Marketing
Kosrae Island as seen in Asian Diver Magazine (one of their targeted niche markets)
Determine if Niche Marketing is for You: Niche and sub niche markets are groups with a shared belief and common needs. By targeting a niche market you can talk directly to those needs and how your product, service or destination will solve their problems. Otherwise, marketing dollars may be spread too thin talking with uninterested audiences. (more…)
Travel Writer Familiarization Programs
Monday, October 18th, 2010Kosrae’s niche marketing program is ideal for utilizing travel writer familiarization trips to develop PR in select, targeted publications. (more…)
