Archive for September, 2010

Journalists use social media to find story ideas.

Wednesday, September 29th, 2010

Where do journalists find their news?

Bulldog Reporter recently released its 2010 Journalist Survey on Media Relations Practices, which asked 1,404 journalists about their usage of the Internet, social media, and traditional news sources to research, follow and report news and features. It provides those of us in the PR profession with important insight on how to get our clients in front of media decision makers. (more…)

Use video to tell your story.

Sunday, September 26th, 2010

Video Rules!

Using video to tell a story, especially one that involves cool work like bridge building, is a valuable PR tool. Check out this video we just completed for our client the Short Span Steel Bridge Alliance and the American Iron and Steel Institute.

Click here to watch the video… Axtell, Utah Prefab Bridge Installation.

Translating Key Messages into Timely Topics.

Tuesday, September 14th, 2010

Bannon Investors of Sacramento, was the force behind Sacramento’s first privately funded LEED ® Gold office tower 2020 Gateway, located in the Natomas area. The commercial real estate developers came to Placemaking Group for assistance with giving their newest and most cutting edge building a more prominent profile. (more…)

YOU are a brand.

Tuesday, September 7th, 2010

“Would you rather be a person, a brand or a hybrid of both?” asks Dana Webster, Social Media Specialist at ParaPRO, “In the world of Web 2.0 and the dominance of Social Networking, there are many people building themselves as brands. I, too, have done this to a certain extent, but it’s not my overwhelming driver at the end of the day. I always want to be a deeply passionate person first and foremost.” (more…)