Is printed paper communication totally old-school? Is the only way to go on marketing and communications outreach to do it digitally? I was talking to Jeff Rubin, The Newsletter Guy, today. He’s been producing newsletters for companies for years. Many of his clients switched to digital in the last few years, often to save money on postage. And I’ve been on that side.
But one of his clients, Mechanics Bank, is doing something interesting. (more…)