Archive for May, 2010

Attract customers with interactive website features.

Wednesday, May 26th, 2010

Our client, Oakland City Center needed a way to give website visitors more information about the City Center tenants – quickly. The Placemaking Group solution; a map with roll-over pop up information. And the frosting on the cake: The client can add, change or delete information in one place and the change shows on the pop up, web page and the map.

More about our work with Oakland City Center >>
Click here to see how the map works >>

Oakland City Center Interactive Map

Oakland City Center Interactive Map

Functionality to consider that will make your website work harder:

1. Content Management. Make changes quickly and easily whenever you want using a “WYSIWYG” (what-you-see-is-what-you-get) editor.

2. Blog. To be known today you need a tool to provide your audience with news and insights. An email module can be set up to send your posts to registered blog users.

3. Forum. Get users and site visitors to exchange information freely in this social network of your own.

4. Mobile. If more than 10% of your visitors are using a mobile device to access your site, determine what they are looking for and set up a mobile page that covers that information.

To discuss adding functionality to your website, just email us.

Further reading about web development on our site:  Web development services

Tags: , , ,
Posted in Marketing, Web sites | No Comments »

Kerry’s Network: strategy is important when acquiring fame.

Thursday, May 13th, 2010

What are five qualities that famous people possess that business people don’t, that are preventing them from being “famous” in their industry or profession? How can a business owner acquire fame? If you could offer only one piece of advice to an “aspiring famous” what would it be and why? What if business owners lacks funds, what are some ways that they can build their brand without breaking their bank account?

Why is a strategy so important when acquiring fame?

These are just some of the questions that Kerry Heaps asked me today on her talk-radio blog. (more…)

Tags:
Posted in Marketing, Publicity, Social Media | No Comments »

Tourism sites talking to individual buyers.

Monday, May 10th, 2010

Here’s a note from Irv Hamilton…

Our most recent blog quotes a marketing expert as saying that with digital marketing “. . . we are talking to the individual buyers directly.”

That quote caught my attention because next week I’ll be hosting a workshop on heritage tourism at the California Preservation Foundation’s annual conference in Grass Valley.

We’ll be talking about heritage tourism, and ways that smaller communities can attract visitors with historic and cultural attractions.

I agree with the quote that in today’s marketing environment we’re talking with individual travelers, not  just the tens of thousands of readers or viewers that make up the total audience of a publication or television program. (more…)

Posted in Marketing, Publicity, Social Media | No Comments »

Digital media changed your overall marketing and communication strategy.

Sunday, May 2nd, 2010

Erika Pryor, Ph. D., a professor at Denison University, asked, “How has digital media changed your overall marketing and communication strategy?”

The change is in who we are talking to. Now, as marketers, we are talking to the individual buyers directly. Before, you had to hope that someone would see your ad or read a story in a newspaper. Now, you can load up your press release with the proper keywords, send it out over the wire and your potential customers can search the keywords, find your information, and if there is a good call-to-action, they might do what you want them to do!

However, that also means that when you are using social media, you have to keep in mind that your reader is processing the information on a very personal basis. That means that you have to remember that you are talking to one person–even if many people are reading it.

The exciting thing for a Creative Communication Guru such as yourself is to remember that we are talking one-to-one while at the same time talking one-to-many!

I put a link to our blog talking about how Sub Zero is doing it right.We also have to remember that each person is reading or watching on their own platform, so you have to remember to have your website ready for mobile viewers. I have a link to that information as well!

Posted in Marketing, Social Media | 5 Comments »