Being a presenter at the 3-day Green California Summit and Expo in Sacramento Monday, it was clear that people are hungry for more information on all facets of being Green. Our workshop “Marketing Your Green Programs: How to Use New Media and Social Media” was attended by many people new to social media, some quite adept and experienced in the process and the majority somewhere in between.
The most valuable advice in navigating the constantly evolving social media maze:
It’s a Conversation. Whereas traditional media is “telling” someone about your program, product or company, when you step into social media, you are engaging in a two-way conversation.
Social media is a State of Mind. Once you have made the decision to step into the social media arena, it is often best to look at it as a state of mind. I am no longer “telling” people what I want them to know; I am starting a conversation. The best conversationalists are those who listen. And then respond. And then listen some more. Am I willing to listen?
Put your Toe in the Water. Begin using social media. Start with your own Facebook or LinkedIn page. A few days later, open up your page and search for a friend (on Facebook) or a colleague (on LinkedIn). A few days after that, up load your photo, search around for a group or a cause you might be interested in watching or learning more about. That’s it. Just start.
Start Checking Out Web Sites. Google “green companies”, products or companies that seem green. Search for the same on Facebook, Twitter or YouTube. Today we looked at numerous companies. One interesting case study was Save Our Water http://www.saveourh2o.org. The organization describes itself as California’s Water Conservation Resource and the site does a wonderful job engaging its visitors. Besides having the obvious links to Facebook, Twitter and YouTube, notice the “state of mind.” Whether you are young or old, English speaking or Spanish speaking, there are tools, tips, water saving ideas, where to find rebates, water savings calculator, coloring books and games.
If your search finds companies engaging in the conversation, send us some links. We’d like to check them out. And if you’re in Sacramento Tuesday or Wednesday, there’s still time to check out the Green California Summit and Expo http://www.green-technology.org/gcsummit/index.html.
My thanks to Jan Burch, Placemaking Groups’ VP in Sacramento, for this blog post.