The Avogadro Group wanted to improve its image and also improve the usability of its site by staff, prospects and others in the industry. The objective was to have a professional website that engaged visitors and also provided some real tools to associates and industry peers.
Read more on our Avogadro Case Study.
Website Functionality Ideas. Consider adding these tools to your website with your next redesign. (more…)
In the world of social media design is now becoming one of the major differentiators. What are you doing to make your sites look engaging and memorable?
Social Media is changing all the time. This includes the power to be able to change the background of your page. Just last week McRoskey Mattress Company of San Francisco updated their twitter page. They made sure to incorporate a few key elements into the design.
It is very important to have a cohesive look to your web site, social media pages, advertisements and any material you are creating. You want people to know as they are clicking around your site, and make it to your twitter or Facebook page that they are still on the same company’s site. Another important aspect to the design is making sure your logo is always visible. You don’t want someone half way down your page reading your posts and not being able to recall whose twitter page they are on. McRoskey was able to include each of these aspects wonderfully, while in turn creating a fresh new look for their twitter site.
Here’s their page or click the link below and go to their twitter page and notice the logo clearly running along the left hand side and tell us what you think… http://twitter.com/McRoskey.
The island of Kosrae has a great looking twitter page, too. 
Check out their page… http://twitter.com/KosraeIsland
Thanks to our social media maven, Meghan Overby for this post!
Being a presenter at the 3-day Green California Summit and Expo in Sacramento Monday, it was clear that people are hungry for more information on all facets of being Green. Our workshop “Marketing Your Green Programs: How to Use New Media and Social Media” was attended by many people new to social media, some quite adept and experienced in the process and the majority somewhere in between.
The most valuable advice in navigating the constantly evolving social media maze:
It’s a Conversation. Whereas traditional media is “telling” someone about your program, product or company, when you step into social media, you are engaging in a two-way conversation.
Social media is a State of Mind. Once you have made the decision to step into the social media arena, it is often best to look at it as a state of mind. I am no longer “telling” people what I want them to know; I am starting a conversation. The best conversationalists are those who listen. And then respond. And then listen some more. Am I willing to listen?
Put your Toe in the Water. Begin using social media. Start with your own Facebook or LinkedIn page. A few days later, open up your page and search for a friend (on Facebook) or a colleague (on LinkedIn). A few days after that, up load your photo, search around for a group or a cause you might be interested in watching or learning more about. That’s it. Just start.
Start Checking Out Web Sites. Google “green companies”, products or companies that seem green. Search for the same on Facebook, Twitter or YouTube. Today we looked at numerous companies. One interesting case study was Save Our Water http://www.saveourh2o.org. The organization describes itself as California’s Water Conservation Resource and the site does a wonderful job engaging its visitors. Besides having the obvious links to Facebook, Twitter and YouTube, notice the “state of mind.” Whether you are young or old, English speaking or Spanish speaking, there are tools, tips, water saving ideas, where to find rebates, water savings calculator, coloring books and games.
If your search finds companies engaging in the conversation, send us some links. We’d like to check them out. And if you’re in Sacramento Tuesday or Wednesday, there’s still time to check out the Green California Summit and Expo http://www.green-technology.org/gcsummit/index.html.
My thanks to Jan Burch, Placemaking Groups’ VP in Sacramento, for this blog post.
We are working on book publicity and marketing for Dr. Catherine Athans, who has two motivational, inspirational books: Make Your Dreams Come True Now! and Just Imagine.
Some of the marketing communication tools that we are using to publicize and promote Dr. Athans include:
Websites: Dr. Athans has a website that promotes her latest books. The site serves as a home base with essential information including bio, testimonials, information about her books, appearances and more. They help to enhance awareness of the author’s brand.
On her site, Dr. Athans’ video shows the work she does transforming the lives of the many people she works with (http://www.catherineathans.com).
Blogs: A blog is an essential way to be found and to build a network and fan base. Google feeds off new content with the use of strong key words added to a blog’s tags. (more…)
Want to write a book that can establish your career? Kevin Daum has done that. Not only has he been appearing at conferences around the country telling people how to successfully write and publish a career changing book, now Kevin, who has written a number of books already, has written the book that will make his career. It’s called “ROAR.” If you want a book that helps you to understand how to sell the products of your company and have a fun time reading it, my advice is to pre-order “Roar.”
And if you want to get an understanding of what it takes to get your book selling, then read Kevin’s blog. It’s full of good ideas and a step-by-step process to get your book into the marketplace.
Here’s more about Kevin’s process on How to have a New York Times Best Seller.
Blog Author
Dennis Erokan
