Joanna Lynch, Health/Medical Associate Director at Campbell Publicity in Toronto, Canada, asked, “What are necessary tools and resources for individuals who are starting off a career in the public relations field? So far I am interning at a PR agency, purchased a BlackBerry, opened a Twitter account, started a blog, joined Linked In, purchased the Associated Style Pressbook, and attend an info night for a post-graduate PR program. Any additional tips you wished someone told you before you started your career would also be helpful!”

Joanna, you’re off to a good start. But the tools are only as good as the person who is using them. And for that, you need to get in and get experience. That means doing as much as your time allows. Along with your job, find some charitable cause or even a rock band, and get them noticed! And one more thing… You need to get to know everybody! (more…)

When is PR a responsibility for “non-marketing” people to get involved in? Right now! Public relations is no longer the job of a department. Everyone in an organization is responsible and an ambassador for getting the word out. And visibility – or making our company known – is the name of the game.

In the days following Tiger Woods’ car accident and his “indefinite leave” from golf, the media focused on Tiger’s damaged reputation and lost income. Meanwhile, two UC Davis economists focused on a larger, more widely felt and more immediate event: shareholder value… (more…)