Would you like tips on getting media to show up to your next event? Last Thursday evening, December 3, we helped our client Oakland City Center/Shorenstein Realty Services bring media out for its annual Holiday Tree Lighting event. Our charge was to showcase the kind of activity that’s going on in Oakland year round, with a long-term goal of building positive association for the city and its merchants. These positive association are important to City Center, as well as the newly formed Downtown Oakland/Uptown/Lake Merritt Community Benefit Districts (CBDs), of which it is a founding member.
In response to a short and sweet event news release and focused follow up prior to the event, the media turned out in force. Two TV stations and the Oakland Tribune covered the event.
Here are a few tips for getting media to your next event: (more…)