“I need to give a quick presentation on the benefits of using social media for a small B2B business, any ideas where I can pull some quick info?” Michael Pfeiffer, Marketing, Sales and Account Management Professional in Detroit asked.
Our web site has a really good (and brief) white paper written by Barbara Irias on the most important social media options for business. I’m part of a panel at the California Downtown Assoc. conference in Ventura this week about this very subject. The main thing I stress is that social media is just a series of tools. That means you find the right one for the job and use it. Don’t expect miracles, keep reality in mind!
And remember… Stick to you plan: your message, your audience, and delivery– that is the key to success for any marketing campaign, whether using social networking or more traditional tools, your ultimate success is dependent on knowing who your target audience is and what action you want them to take. Always start with the development of a solid plan to use as a road map, and then allocate the resources that will allow you to stick to it.
