Adotas, the online newsletter about interactive advertising reported that, “Nielsen has come out with a new report that shows 17% of all time online last month was spent on social networking and blogging sites.”
This is a significant leap. It really shows that social media is an important part of our lives. In that report in Adotas, Jon Gibs, VP of media and agency insights for Nielsen’s online division stated “This growth suggests a wholesale change in the way the Internet is used. While video and text content remain central to the Web experience — the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
What does all this mean for you? Well, the first thing is that the elements of social media are becoming more effective tools. (more…)
