Email marketing is a major part of the leasing effort for Oakland City Center. We’ve worked with our client John Dolby of Shorenstein Realty Services over the past decade on his outreach to commercial real estate brokers to keep the office and retail space leased. And it works.
Obviously email marketing has evolved significantly over the years, and so has our creative design of their email. What we design now is bright and bold and has a definite sense of the Oakland City Center brand. Here is an example of our most recent work to announce new spec suites at 505 14th Street in Oakland City Center.
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Next, below is an example of a similar concept for our client, Jim Collins with Shorenstein San Francisco. In this instance, the focus was on location, location, location and the building’s amenities.
So the idea is to have an excellent list; then design email marketing that reflects the look of the Web site that it leads to, and all the other relevant marketing materials. Have a clear call to action. Send out the email on a regular schedule.
Tags: email marketing, email newsletters
Call it what you want since the outcome is the same. Commercial real estate is overbuilt, with a huge excess of capacity. Since job numbers and general wealth of Americans has lost a decade already, and furthermore since our basic attitudes towards spending have changed, it seems to me that every bit of commercial real estate built in the last decade was a bubble. Some of the new buildings will displace older buildings but the net effect is the same and easily visible in my community and probably most communities around the US… empty store fronts galore, and often in brand new buildings. A bubble is a bubble. Commercial real estate development over the last decade occurred at a rate suitable for an economic outcome that proved illusory and overly optimistic.