How do you make sure you are doing all that you can to Get Famous? Some of you know that I spend a lot of my time telling people to Get Famous and helping some of them to Get Famous. And now, thanks to Max Kalehoff and his OnlineSpin post about how Employee Brands Must Be Part Of Your Search Marketing Strategy, I have something new to talk about. And you have some more that you can do to be effective and successful.
Max writes about using SEO (Search Engine Optimization) techniques to take advantage of your employees who are getting famous.
Max says, “It’s simple: Employees steward personal brands that drive intrigue among customers and other external stakeholders. These employees include senior management, client project leaders, engineers, sales managers and customer service reps, among many others. So it’s no wonder employee names become frequent and critical keywords that drive targeted search traffic to company Web sites. Which begs the question: why don’t marketing departments embrace employee brands as part of their search strategy?”
Max gives “six key factors to consider in embracing personal employee brands in your search strategy.” So, go on, start reading his post!
Tags: get famous, Social Media
So nice of you sharing this with us, i’m looking to improve my salesman skills so always on the hunt for new ideas and materials.
Great post. I will be bookmarking and sharing it with my social networks.