Email marketing is a major part of the leasing effort for Oakland City Center. We’ve worked with our client John Dolby of Shorenstein Realty Services over the past decade on his outreach to commercial real estate brokers to keep the office and retail space leased. And it works. (more…)
Archive for August, 2009
Without a clear understanding of marketing, the biggest can be losers.
Sunday, August 23rd, 2009Why aren’t people buying GM cars? And a more important question… why does GM lose $4,141 on every car it sold last year?
One of my heroes, Al Ries, wrote a long detailed analysis of GM’s marketing problem for Advertising Age. Their problem is that for years now, GM’s idea of marketing is advertising. GM spent $36 billion on U.S. advertising in the past ten years. But, as Al points out, you can spend an enormous amount of money on advertising, but if you don’t have a clear understanding of your brand and brand message, then the largest advertising budget in the world won’t help. (more…)
21st century Public Relations.
Monday, August 10th, 2009Richard Kelleher, who calls himself the World’s first (used to be only) marketing sociologist, background in marketing, public relations, and journalism, asked, “When do you believe 21st Century public relations started?” Brilliant question, Richard!
Of course… I’m biased.
