Archive for June, 2009

Viral Marketing, all by itself, only works for a short time for Indie Bands.

Tuesday, June 30th, 2009

Doesn’t Viral Marketing sound exciting… and cheap? How can you not want to try a Viral Marketing campaign? If it works for a cool Indie band, maybe it will work for your company?

While reading the book about viral marketing, “And Then There’s This: How Stories Live and Die in Viral Culture” by Bill Wasik, I realized that viral marketing, in and of itself, will not predictably achieve success. It’s always exciting to hear about the one time it worked, but that’s not how you build a marketing plan.

In fact, in Wasik’s chapter on the viral marketing of indie-rock bands, I saw the predictability of non-success. (more…)

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Posted in Marketing, Publicity, Social Media | 3 Comments »

Blaze Mobile Video by Michael Coleman shows how easy it is to use the Wallet.

Friday, June 26th, 2009

Blaze Mobile came to us and asked us if we could follow them around to a few stores and film the reactions of people when they see the new Blaze Mobile Wallet. This is a new iPhone App that makes paying for merchandise incredibly easy. All you have to do is put your cell phone in front of the register, rather than pulling out your credit card

We chose Michael Coleman as our videographer. We’ve worked with him before, and he shoots for a number of interesting clients including KFOG-FM and Mix Magazine. Check out his web site for a bunch of fun examples of his work.    (more…)

Posted in Marketing, Publicity, Video, Web sites | No Comments »

Two books on Viral Marketing and creating a Buzz.

Sunday, June 21st, 2009

Do viral marketing and creating a buzz seem like concepts that are hard to grasp? I mean, we all know that if someone tells you a product, song or movie is good, chances are you’ll believe it more than if you see an ad for it. But, how do you get buzz going?

Well, two books came out during the last couple of weeks. Each was written by one of the pioneers of viral event marketing. Bill Wasik is the guy who invented the flash mob concept. One day he was bored and just wanted to do something interesting.  He sent out an anonymous email to a few friends suggesting that they show up at a nearby furniture chain store at a specific time, and to tell all their friends about it. To his surprise hundreds of people showed up.     (more…)

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Get Famous at The Learning Café, June 19th.

Thursday, June 11th, 2009

Do you run your own business and you’re wondering if there is something that can help you get ahead of your competition?

Getting famous isn’t just for rock stars, movie stars or major political figures. Business people can also become famous in their specific industry sectors. Whatever kind of consulting you do you can become a rock star in your business world. As an extraordinary, go-to person, you’ll find new doors opening and opportunities that you never imagined presenting themselves.          (more…)

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Cities use Facebook and Twitter.

Tuesday, June 9th, 2009

How have local governments successfully used social networking tools to gain and keep support for their programs and keep citizens up to date? Sheila Samuelson, the Sustainable Community Coordinator at City of Dubuque, IA asked that question.         (more…)

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Get Famous at San Ramon Chamber of Commerce lunch, June 9th.

Tuesday, June 9th, 2009

Do you want a quick reminder on how and why to Get Famous?

Then join me at the San Ramon Chamber of Commerce June 9 Monthly Networking Lunch at the Crow Canyon Country Club, 711 Silver Lake Drive in Danville. There’s even lunch!

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