Web 2.0 / Social Networking: Is the death of Public Relations on the horizon? Rick Vargas in New York asked this question on behalf of an anonymous friend…
There has always been one main goal and an essential tactic to PR. The goal has been to help achieve your client’s goals. The tactic has been to make a journalist’s job easier.
That used to mean sending out press releases and trying to pitch journalists at the exact time and with the exact story that they need.
The reality of the last decade is that everything leads back to the web site. So, a good PR company must understand how to still talk to the press, but make sure that when the press goes to the web site, everything they need is there. And once you add the web site to the equations, then you are really putting messages together for the press and anyone else who is interested.
BTW, if you want to talk to the press at the right time, learn how to tweet. We’ve found that Twitter is an excellent additional tool in getting your message to the press when they need it.
Every ten or twenty years, any given industry goes through some sort of change based on technology. If a person doesn’t want to learn it (whatever that “it” is) then if you wait long enough, you become a creative anachronism! Until then, a good PR agency has to know how to use the technologies that are in place today.
So, to answer your anonymous friend’s question, there is a lot of room for a good PR agency to grow and help their clients!
Tags: SEO
