OK, you may ask, what is cause marketing?

Yesterday I had the pleasure of sitting down with Bruce Burtch, the cause marketing catalyst. Bruce has developed many of the most successful cause marketing campaigns in the Bay Area. Cause Marketing is the development of a marketing partnership between a nonprofit and for-profit organization– each party receives benefit toward their individual marketing objectives, while striving to create a greater good through their combined resources. In most cases, the nonprofit organization seeks funding and public awareness; while the for-profit organization seeks increased brand recognition, enhanced public relations and greater sales generation. Very good for both sides!      (more…)