How do YOU make sure people know about YOU and your abilities?
Robert Sher of CEO to CEO is working diligently to get famous. He coaches CEOs. He has lots of great clients, but he knows that you don’t stop marketing even though you’ve got a lot of business. He wants all CEOs in the Bay Area to know that if they need good advice and coaching, to give him a call. What are the tools he uses to make sure he is known for his talent? He’s written a book called “The Feel of the Deal, How I Built a Company through Acquisitions.” He also makes sure that he can be found by anyone searching online for CEO advice. He has an ongoing SEO strategy. Here’s a note he sent to me…
“I just learned that I’ll be on Fox Business (network TV) today with my segment at 2:25 pm ET or 11:25 Pacific Time. It’s my debut on TV! “I’m excited. Please watch if you can, and cheer me on. I’ll be on with Anchor David Asman.
“They called me to comment on Steve Job’s just announced leave of absence from Apple, and issues related to the CEO’s responsibility to shareholders and the company. Luckily, I’ll be able to do the segment in their Palo Alto studio, then race back in time for my speech at the Niles Rotary Club on acquisitions.
“You might be wondering how they found me. The answer: Search Engine Optimization (SEO). For 18 months, I’ve had a coach who advises me on SEO strategy, then every month he has been reaching into the internet and doing what good SEO firms do–pushing my organic rankings up on certain terms. Then the magic happened–the person at Fox Business typed in my search term, went to a page deep in my site that related to it, and called me.”
Robert credits Dvir Weininger of CMS Buffet with his SEO strategy. Looks like it’s working!
At one level, it must irk Steve Jobs, who was widely ridiculed for launching a one-button touchscreen phone, as each of those same critics launch their own devices. I do have to agree though, that the market will quickly sift through the pale imitators and Apple could end up with the same dominance it has in music players. Either way, it’s good theater, and highlights that Google no revenue-generating business model other than the ad business.