Titles: The source code on a web page between the tags <TITLE> and </TITLE> forms the link in search results. Search engines frown upon packing dozens of keywords into the title tag. Best practice is to use a concise, readable description of the page using a keyword phrase. Should be varied from page to page on the site. Example: “Oakland, California Public Relations Firm Real Estate and Tourism.”
URL or Domain Name: When selecting your URL – http://wwwDomainName.com, try to include a keyword in the name. For example: www.agencyPublicRelations.com
Tags: search engine optimization, search engine rankings, SEO
