Archive for November, 2008

Get Famous.

Wednesday, November 26th, 2008

Do you remember the San Francisco concert promoter, Bill Graham? If you were anywhere near the Bay Area in the 60′s throughout 1991 you knew about Bill. Or if you were lucky like me, you knew Bill.

While I had seen him at plenty of rock music events in my teens and early twenties, I had the chance to interview Bill right after I started my music magazine, BAM. One of the questions I asked him was, “Why are you famous?” (more…)

ABCs of SEO: Titles and URLs.

Sunday, November 23rd, 2008

 

Titles: The source code on a web page between the tags <TITLE> and </TITLE> forms the link in search results. Search engines frown upon packing dozens of keywords into the title tag. Best practice is to use a concise, readable description of the page using a keyword phrase. Should be varied from page to page on the site. Example: “Oakland, California Public Relations Firm Real Estate and Tourism.”

URL or Domain Name: When selecting your URL – http://wwwDomainName.com, try to include a keyword in the name. For example: www.agencyPublicRelations.com

Don’t get caught up in being too clever.

Sunday, November 16th, 2008

Ever see commercials on television and you remember the funny punch line or scenario, but not what the ad was for?

I was trying to remember who did the ads with the people who are in the act of doing something for which they aren’t qualified. You remember, they have people pretending to be doctors, or lawyers, or nuclear technician. (more…)

“The New Rules of Marketing and PR”

Saturday, November 15th, 2008

If you’re reading a book about online marketing, you have to read it the day it comes out. Because the longer you wait, the more out-of- date it is. Well, I’ve got a good one for all of you to read. And it is one of the most sensible online marketing books I’ve ever read. That means it will continue to have value long after many of the books coming out right now. David Meerman Scott wrote “The New Rules of Marketing and PR” in a manner that tells you about all the newest tools and practices. (more…)