Archive for October, 2008

From O to Site Map, we got more of the ABCs of SEO.

Friday, October 31st, 2008

Outsource: When should you hire someone to assist with optimizing your site. If you don’t have time to spend 3-4 hours per month minimum or if you feel your skills are better used in another area of your business or if you need help with ideas on how to improve optimization.

Press Release: Sending out releases over the wire services and posting releases for the media help add links to your site because other sites pick them up. Additionally they provide content to keep your site fresh.

Q&A: Add a Frequently Asked Questions page, even if you don’t like them; Search engines do.

Ranking: Avoid linking from a site below yours. To check a page rank for a site on Google you can use a free online resource: http://www.prchecker.info/check_page_rank.php Sites which have high rankings include: Forbes.com 7 (out of a possible 10), Prnewswire.com 8/10, biz.yahoo.com 6/10 and CNBC.com 7/10.

Site map: This is an old technique but having a site map still helps search engines index your whole site.

Tags: , ,
Posted in Advertising, Marketing, Publicity, SEO, Web sites | No Comments »

How to brand a person.

Monday, October 20th, 2008

I got a great question from John Moyer of the Chicago Rush Arena Football team. You can see him interviewed on YouTube. He asked his question through LinkedIn…

“How to brand a person? What steps does a person take to create their presence?

My answer starts with the most important piece of the puzzle: what are your goals?

The first thing you have to know is why are you creating the brand? What do you have in mind? This is the same process whether you’re creating a brand for a business, a city or a person. And you have to remember—you aren’t really creating a brand, you’re uncovering it. It’s already there, you’re just polishing it a little. (more…)

Tags: ,
Posted in Advertising, Issues Management, Marketing, Publicity, Web sites | 1 Comment »

Entertainment and Marketing Communications defined by Nikki Sixx.

Sunday, October 12th, 2008

I was asked recently what is the difference between Marketing Communications and Entertainment. Maybe they asked me that because I’ve lived in both worlds for quite awhile.

I’ll tell you, there are more similarities than differences. But you have to look at the best in both fields to see the similarities reveal themselves. At the core, Marketing Communications has to be strategic. There has to be a message that is delivered, even better if there is a call to action.

 

But at its best, Entertainment has to be as strategic, too. My favorite moment on the entertainment side is the day, back in the early 80′s, when Nikki Sixx walked into our offices at BAM Magazine in Hollywood. (more…)

Tags: ,
Posted in Advertising, Marketing, Publicity | No Comments »

From Keywords to Niche Markets, the ABC’s of SEO march on.

Friday, October 10th, 2008

The list of ABC’s of SEO continue! Now we’re talking about Keywords, Link Building, Media Rooms and Niche Markets. Read on!

 

Keywords are still important. How to decide what keywords to focus on? (more…)

Tags: , ,
Posted in Marketing, Publicity, SEO, Web sites | 3 Comments »